Jojo Siwa is no stranger to a beauty transformation; over the past few years, we've seen the dancer-turned-pop star chop her hair off into a pixie cut and even dye her trademark blonde locks brunette. Most recently, however, she stepped out with her most extravagant look to date and it's one that she seems just as confused about as we are.
Overnight, Jojo attended the 2025 iHeartRadio Music Awards at Dolby Theatre in Los Angeles, California [17 March] and for the occasion, went above and beyond in both the fashion and beauty departments.
Controversially upstaging her diamonte-adorned denim came an extraterrestrial halo-like wig, complete with a gemstone glitter ball. (No, I cannot believe I am writing this.)
It's safe to say that this look has fans divided, but hey, you can't win 'em all, Jojo!
One person even likened the style to that of Queen Charlotte's from Bridgerton – and we can't say we disagree! "Honey that's Queen Charlotte's wig," they wrote.
In an interview with E News, Jojo said that this look was the product of a vision. "What are you wearing, baby?" the presenter asks, to which Jojo responds: "Baby, you tell me! I don't know."
Everyone's clicking on...
Continuing, the 21-year-old star says: "It's kind of funny, I had this vision and I found this online and I was like 'yeah, you know what, yeah'. You're never going to get nothing normal from me, don't even look for it."
And to that, we also say yeah... Hell yeah! Experimental beauty at its finest.
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Lia Mappoura (she/her) is the Beauty Writer at Cosmopolitan UK, with over four years of experience reporting across the brand's print, social, video and digital platforms. Lia covers everything from emerging trend analysis to viral celebrity hair and makeup moments, making her an expert at spotting the season’s next big beauty look (before it takes over social media feeds).
In 2025, she was named The Rising Media Star at the Love Perfume Awards with The Perfume Shop, recognised for her outstanding digital fragrance content and for building genuine authority within the space. She is passionate about challenging outdated beauty stereotypes, championing inclusive representation in beauty, and educating readers on the trends, products and conversations shaping the industry today. Follow her on Instagram or find her on LinkedIn.
