Hot news: Jojo Siwa has just proved that she is, in fact, a bad girl (Alexa, play 'Karma'), sharing what we're dubbing as her most provocative images on social media to date. Dare I say that she looks completely unrecognisable...?
Overnight [September 23, 2024], the Dance Moms alum took to Instagram to share her latest work, appearing on the cover of Lady Gunn magazine. Making more than a statement, Jojo has been styled in a nude illusion outfit that features a rhinestoned chest plate and groin cover. But what makes for such a transformation is the beauty of this look; Jojo rocks XXL Gemini-coloured hair extensions and bold, avant-grade blue shadowed makeup.
"“Karma is still an earworm. It’s crazy that it still has some relevance five months later,” JoJo says. “And that’s the whole point.”," the publication wrote to caption the post.
Diverting our eyes from the obvious (we were all thinking it), Jojo's trademark bob-length blonde hair has been switched out for almost butt-skimming locks, topped with a two-toned brunette platinum colour. BRB, picking my jaw up off of the floor.
Props go out to the creative geniuses behind this makeover, hairstylist Isaac Davidson, makeup artist Donni Davy and fashion head, Phil Gomez.
She's challenging the gender binary and beauty norms, one radical magazine cover at a time. We love this for you, Jojo.
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Lia Mappoura (she/her) is the Beauty Writer at Cosmopolitan UK, with over four years of experience reporting across the brand's print, social, video and digital platforms. Lia covers everything from emerging trend analysis to viral celebrity hair and makeup moments, making her an expert at spotting the season’s next big beauty look (before it takes over social media feeds).
In 2025, she was named The Rising Media Star at the Love Perfume Awards with The Perfume Shop, recognised for her outstanding digital fragrance content and for building genuine authority within the space. She is passionate about challenging outdated beauty stereotypes, championing inclusive representation in beauty, and educating readers on the trends, products and conversations shaping the industry today. Follow her on Instagram or find her on LinkedIn.
