Let’s take a trip down memory lane. It’s 2014, curly hair is the in-style and everyone has a crush on Cara Delevingne’s bushy brows – me included. But the one 2014 pop culture moment that will forever be ingrained in my memory? That time Rihanna debuted a bubble gum pink pixie cut on Twitter. I repeat, a BUBBLE GUM PINK PIXIE CUT! It was so iconic, even when she later revealed she has raided Nicki Minaj’s wig closet.
Eight years later and it seems RiRi couldn't forget that look either, as she’s only gone and debuted yet another bubble gum pink hairdo. But this time, she’s kept the cut a few inches longer with a blunt bob.
The Savage x Fenty Instagram account shared the new look in a series of main grid posts which seem to be for a new #SavageSpringBreak campaign. Of course, Queen Ri served up a spicy corset and pantie Bosco-esque (IYKYK) lingerie look that had us picking up our jaws.
But fashion aside, our favourite part of the look has to be the hair. The colour. The cut. The micro-fringe. Just perfection. It’s giving fifth member of Spring Breakers vibes. Take a look here:
This isn’t the first time we’ve seen the beauty mogul rock a micro-fringe, either. No, siree. Earlier this year, the mum-to-be served up one of the shortest micro-fringes we’ve ever seen alongside a hawwwwt red lacy moment. Is there anything she won't do?
Now, thanks to the star's current baby bump, we can instantly tell that this look is a few months old. I mean, there’s no way anybody could squeeze a six(ish) month bump into that itsy bitsy corset. But this isn’t too much of a surprise as celebs tend to have these sort of plans, announcements, and campaigns scheduled waaaay in advance.
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And of course, if we're being completely honest, we're guessing this hair is probably a wig, too, as these Insta snaps are the only photos of the look.
However, no matter whether this hair look is a wig or whether it's from one day, one month, or even one year ago, it's safe to say that from now on its Savage vibes only. You heard it here first, folks.
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Lia Mappoura (she/her) is the Beauty Writer at Cosmopolitan UK, with over four years of experience reporting across the brand's print, social, video and digital platforms. Lia covers everything from emerging trend analysis to viral celebrity hair and makeup moments, making her an expert at spotting the season’s next big beauty look (before it takes over social media feeds).
In 2025, she was named The Rising Media Star at the Love Perfume Awards with The Perfume Shop, recognised for her outstanding digital fragrance content and for building genuine authority within the space. She is passionate about challenging outdated beauty stereotypes, championing inclusive representation in beauty, and educating readers on the trends, products and conversations shaping the industry today. Follow her on Instagram or find her on LinkedIn.
