If there is anyone that can rock any hairstyle, and we mean anyone, it’s bad girl RiRi. From mullets to micro-fringes, long sideburns to neon green highlights, Rihanna has done it all – and she’s done it bloody well.
Now, the pop icon has shared a video on Instagram Stories sporting a style we hadn't seen her rock before: a long dark bob. Or as we like call it, a lob. But Rihanna's is like no other. Instead of the classic straight blunt cut we would assume from a lob, the Fenty Beauty owner has styled hers in bouncy curls that sit just on the shoulder. Sooo dreamy.
The video was all part of a big announcement, too. In a series of posts by both Rihanna and Fenty Beauty’s Instagram, the singer announced that she's launching her brand in beauty retailer Ulta. In the video clip, she even says: “All for Ulta, baby”.
We can hear our US friends celebrating all the way from London 👏. But, if you’re in the UK, remember: you can still get your glow on with Fenty Beauty because the brand is available at both Harvey Nichols and Boots. We love the accessibility, Ri.
Oh, and if you’re an eagle-eyed bird, like me, you may well spot a big (or at the time, non-existent) secret behind the video. And that secret is: there is no baby bump in sight. *Shock horror*. But celebs tend to have these sort of plans and announcements scheduled waaaay in advance, so, it's no surprise that it would've been filmed a while ago.
Whether this video was taken nine months or two weeks ago, we can all agree on one thing: there’s no doubt that Rihanna looks incredible.
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If you’re a hairdresser, you should probably expect an influx of hair chopping and perming appointments after today. I'm booking in RN.
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Lia Mappoura (she/her) is the Beauty Writer at Cosmopolitan UK, with over four years of experience reporting across the brand's print, social, video and digital platforms. Lia covers everything from emerging trend analysis to viral celebrity hair and makeup moments, making her an expert at spotting the season’s next big beauty look (before it takes over social media feeds).
In 2025, she was named The Rising Media Star at the Love Perfume Awards with The Perfume Shop, recognised for her outstanding digital fragrance content and for building genuine authority within the space. She is passionate about challenging outdated beauty stereotypes, championing inclusive representation in beauty, and educating readers on the trends, products and conversations shaping the industry today. Follow her on Instagram or find her on LinkedIn.
