We’re all so used to seeing celebs living such lavish lifestyles – the glitz and the glam of Hollywood, eh? It was only a few days ago that Kim Kardashian shared a full glam itty bitty bikini picture on Instagram celebrating Valentine’s Day. This time, the mum-of-four has stripped it all back in an au naturel no makeup selfie straight from her bed and is posing alongside her daughter North West.
And although it does make us feel totally liberated to see the reality star makeup-free, we've gotta say, she still looks incredible without a scrap of makeup on. Drop the skincare routine ASAP, Kim.
Of course, this isn’t the first time we’ve seen Kim barefaced. A little while back, the reality star shared a no-makeup snap from a private jet. Travelling without any makeup? Relatable. The private jet? Not so much.
The latest picture, however, is just a tad more relatable, showing her to be in her natural mum-mode habitat. The matching pink heart pyjamas are such mum and daughter goals.
Last year, we saw loads of A-listers upload refreshing makeup-free pictures on social media. Bella and Gigi Hadid, as well as Hailey Bieber were amongst many to all share selfies. It’s encouraging to know that behind all the glamour, they’re just like us.
I guess I now need to take a trip down to Primarni to buy some pink heart PJs. OMW to join Kim and North’s slumber party, BRB.
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Lia Mappoura (she/her) is the Beauty Writer at Cosmopolitan UK, with over four years of experience reporting across the brand's print, social, video and digital platforms. Lia covers everything from emerging trend analysis to viral celebrity hair and makeup moments, making her an expert at spotting the season’s next big beauty look (before it takes over social media feeds).
In 2025, she was named The Rising Media Star at the Love Perfume Awards with The Perfume Shop, recognised for her outstanding digital fragrance content and for building genuine authority within the space. She is passionate about challenging outdated beauty stereotypes, championing inclusive representation in beauty, and educating readers on the trends, products and conversations shaping the industry today. Follow her on Instagram or find her on LinkedIn.
