H&M has long been regarded by bloggers and Instagrammers alike as the perfect place to pick up on-trend homeware pieces and little knick-knacks to make your interiors look beautiful.
Now, that's never been easier, thanks to an all new H&M Home dedicated store opening up on Regent Street, London, for all of your soft furnishing and interior desires.
The Concept Store opened on 26 April 2019 at 206 Regent Street, and promises to be an interior and lifestyle destination, set across two floors. As well as offering the latest H&M homeware pieces and inspiring you with ways to update your home, the store will also feature a curated selection of pieces from selected other brands.
But it's not just for shopping; there will also be an "ever-changing event area", an in-store cafe, Pleat, and florist, Bunches.
Speaking of the store's opening, Anders Sjöblom, Managing Director of H&M Home, commented:
"We are so excited to be taking our place on Regent Street. Our new Concept Store is a new approach to the interior industry offering a new level of inspiration, customer services and collaborations. This store is a perfect physical complement to our digital presence through social media and e-commerce."
Pleat cafe will serve a mixture of healthy options and little treats in what they describe as a 'calm setting', while the H&M Home store will also offer a monogramming service, so that customers can personalise their favourite pieces.
One question: when can we go?
Dusty Baxter-Wright is an award-winning journalist and the Entertainment and Lifestyle Director at Cosmopolitan, having previously worked at Sugarscape. She was named one of PPA’s 30 Under 30 for her work covering pop culture, careers, interiors and travel, and oversees the site’s Entertainment and Lifestyle strategy across print, digital and video. As a journalist for the best part of a decade, she has interviewed everyone from Louis Theroux and Channing Tatum to Margot Robbie and Ncuti Gatwa, while she has also spoken on Times Radio and BBC Radio. You can find her on Twitter and Instagram here.
