Emily Ratajkowski is a fashion mogul but with her fresh new bouffant bob, she's anything but a side character in the beauty space. Today may just be the day we crown a new celebrity hair chameleon, folks...
Just short of 24 hours ago [October 16, 2024], EmRata took to Instagram to share photos of the recent SELF-PORTRAIT fashion campaign in which she fronts. As shown in the pics, for the shoot, Emily underwent a hair makeover with one look featuring glossy, bouffant curls that sit at shoulder-length.
Scroll to the fifth slide in the below carousel post to see all that we're gushing over.
Stunning!
The fashion brand itself also took to social media to share a number of the campaign's photos and videos. As they wrote themself in the caption of the below, "Watch the story unfold as Emily Ratajkowski takes her space in the spotlight."
While the inspiration behind the campaign is yet to be revealed, there's no denying that the hair looks are reminiscent of pinned curls circa the 1960s. Though, having said that, whether the decade's hair was curly, straight or wavy, it was actually volume and height that were the main goals.
And with such a bouffant finish, it's safe to say that Emily's recent 'do certainly meets the criteria.
Your bouncy bob tool kit
Perhaps my favourite shampoo to date, this formula not only smells divine but effortlessly adds body and volume to super fine strands, without feeling heavy or clunky.
Top with the co-ordinating FABLE & MANE Volumizing Conditioner for voluminous yet silky strands like no other.
got2b Hair Volume Mousse Volumania 250ml
On damp hair, add your volumising mousse of choice. This one is super affordable and adds bounce and texture sans-the crunch.
One of the most integral steps for achieving a bouffant bob: the blowdry brush. This one from Drybar is a firm Cosmo fave; it's super easy to use and adds the perfect amount of curve to strands.
Andrew Fitzsimons Body Volume Dry Hold Spray for Fine Hair, 200ml
Finish with a dry hold spray for a long-lasting style. This one is perfect for fine hair and is often used by Khloé Kardashian!
While not essential, a backcombing brush as such is great for fluffing up any limp locks. From the ends to the root, comb backwards and smooth over once happy with the volume.
There's no knowing what hairstyle Emily will debut next... perhaps an electric blue pixie cut? Too far?
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Lia Mappoura (she/her) is the Beauty Writer at Cosmopolitan UK, with over four years of experience reporting across the brand's print, social, video and digital platforms. Lia covers everything from emerging trend analysis to viral celebrity hair and makeup moments, making her an expert at spotting the season’s next big beauty look (before it takes over social media feeds).
In 2025, she was named The Rising Media Star at the Love Perfume Awards with The Perfume Shop, recognised for her outstanding digital fragrance content and for building genuine authority within the space. She is passionate about challenging outdated beauty stereotypes, championing inclusive representation in beauty, and educating readers on the trends, products and conversations shaping the industry today. Follow her on Instagram or find her on LinkedIn.
