Social media star Matilda Djerf rose to fame not only for her effortlessly chic Scandinavian fashions but for her trademark bombshell blowout, too – I mean, the TikTok hashtag #MatildaDjerfHair currently has over 75 million views on the app alone... But now, the latter is no more for she's only gone and cut off her lengths in replacement for a short bob. Happy hair transformation Thursday, folks!
The 27-year-old content creator took to Instagram overnight with a three-part carousel post. Glazing over the obvious, Matilda wrote in the caption: "Countryside 2024 🍂🐎 @djerfavenue 🤎 Ad." However, fans were quick to pick up on the dramatic cut, taking to the comments section to address her new look.
"The hair Matilda!!!!" one fan wrote, with a second commenting "did you just soft launch a bob??," and a third adding "this is your sign to cut your hair!! 🤎."
As shown, Matilda is now sporting a sleek yet bouncy shoulder-length cut with the ends of her hair holding an effortless 90s flick. Voluminous yet tamed, in equal parts.
Your bouncy bob tool kit
Perhaps my favourite shampoo to date, this formula not only smells divine but effortlessly adds body and volume to super fine strands, without feeling heavy or clunky.
Top with the co-ordinating FABLE & MANE Volumizing Conditioner for voluminous yet silky strands like no other.
got2b Hair Volume Mousse Volumania 250ml
On damp hair, add your volumising mousse of choice. This one is super affordable and adds bounce and texture sans-the crunch.
One of the most integral steps for achieving a bouffant bob: the blowdry brush. This one from Drybar is a firm Cosmo fave; it's super easy to use and adds the perfect amount of curve to strands.
Andrew Fitzsimons Body Volume Dry Hold Spray for Fine Hair, 200ml
Finish with a dry hold spray for a long-lasting style. This one is perfect for fine hair and is often used by Khloé Kardashian!
While not essential, a backcombing brush as such is great for fluffing up any limp locks. From the ends to the root, comb backwards and smooth over once happy with the volume.
Having said all that, it's worth noting, that this look may, in fact, be a wig – there's no telling just yet seeing as the hat could be masking the disguise. So, if you are looking to follow in Matilda's footsteps and recreate her new 'do, proceed at your own risk... though, if in doubt, look to Victoria Beckham's fresh cut for reassurance.
The bob brigade is ever-evolving!
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Lia Mappoura (she/her) is the Beauty Writer at Cosmopolitan UK, with over four years of experience reporting across the brand's print, social, video and digital platforms. Lia covers everything from emerging trend analysis to viral celebrity hair and makeup moments, making her an expert at spotting the season’s next big beauty look (before it takes over social media feeds).
In 2025, she was named The Rising Media Star at the Love Perfume Awards with The Perfume Shop, recognised for her outstanding digital fragrance content and for building genuine authority within the space. She is passionate about challenging outdated beauty stereotypes, championing inclusive representation in beauty, and educating readers on the trends, products and conversations shaping the industry today. Follow her on Instagram or find her on LinkedIn.
