Darker hair... for summer? There must be a glitch in the matrix; a malfunction in the beauty system, even, because as the adage goes, we (yes, we, the trend-following girlies are, in fact, a collective) succumb to lighter locks in the warmer months and go darker for the chillier climes. Natch. However, one celebrity who is going against the grain by dyeing her hair an almost jet-black colour for summer 2024 (!!) is Kaia Gerber. Can I get a duff duff, Eastenders?
Earlier this week, the model was spotted out in the streets of Soho, New York with a fresh 'do. And while not a drastic nor dramatic transformation *cough* Kim Kardashian and her gothic red butt-skimming locks *cough* it's certainly still one to note (read: add to our Pinterest hairspiration board).
She is going against the grain, after all!
As shown with the above pap snap, Kaia has opted to dye her strands a few shades darker, teetering on a raven shade of dark brown. To compare, see a selfie she shared below on Instagram circa this time last year:
Quite the change, huh?
Now, as much as I'd love to tout Kaia as a pioneer for not having fallen victim to traditions, she has, instead, fallen victim to the current hair trends. Surprisingly, multidimensional shades of rich blonde and darker brunette tones are in and as a result, “we’re going to see more people dyeing their hair darker this season,” celebrity hairstylist Mitchell Ramazon previously told Cosmopolitan UK.
Everyone's clicking on...
So, to achieve a look similar to that of Kaia's, we recommend opting for a demi-permanent hair dye when going darker – it's a good rule of thumb for upkeep and creating a natural diffusion of colour once your roots grow out. K?
Let your freak flag (and whatever hair colour you choose to rock this season) fly. Traditions? Trends? The rules are these for us to break, I guess!
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Lia Mappoura (she/her) is the Beauty Writer at Cosmopolitan UK, with over four years of experience reporting across the brand's print, social, video and digital platforms. Lia covers everything from emerging trend analysis to viral celebrity hair and makeup moments, making her an expert at spotting the season’s next big beauty look (before it takes over social media feeds).
In 2025, she was named The Rising Media Star at the Love Perfume Awards with The Perfume Shop, recognised for her outstanding digital fragrance content and for building genuine authority within the space. She is passionate about challenging outdated beauty stereotypes, championing inclusive representation in beauty, and educating readers on the trends, products and conversations shaping the industry today. Follow her on Instagram or find her on LinkedIn.
