Other than their worldwide success (and big booties... but hey, let's park those politics for another day), the Kardashian-Jenner clan are known for their extravagant beauty. From makeup brands galore to otherworldly hair transformations, there's not much we haven't seen the family experiment with. And today is no exception with Kim undergoing the latter and repping a blood-red look like no other.
Appearing as the face of the final PhotoVOGUE issue in Margaret Zhang's tenure as Editor-in-Chief of Vogue China comes one of the most photographed women in the world: Kim Kardashian. In honour of said monumental issue, Kim shares her outlook on the art of image-making alongside a raw and intimate photo essay.
"I want to see something different, even if I don‘t really like it and I’m not comfortable with how I look in it. I know someone will resonate with that. I know someone will want to see a different side of me," Kim shares in discussions with Margaret.
Now, as interesting as the conversations between the two are, what had us doing a double take was the butt-skimming red locks Kim wears in one of the shoot pics. Scroll through to the second slide of the below Instagram carousel post to see all that we're describing.
The extra-long length, dark shadow root and gothic eyeliner make for one heck of a transformation. Unrecognisable, much?
But as shown in the above picture that fronts the IG post, Kim not only rocks one dramatic hair makeover but serves up three (!!) with a second grey Neptune waves 'do and a third jellyfish cut. Three for the price of one, as Tesco would say.
Everyone's clicking on...
Oh, and did we mention the two-toned blue lip look?
Major, in every sense of the word.
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Lia Mappoura (she/her) is the Beauty Writer at Cosmopolitan UK, with over four years of experience reporting across the brand's print, social, video and digital platforms. Lia covers everything from emerging trend analysis to viral celebrity hair and makeup moments, making her an expert at spotting the season’s next big beauty look (before it takes over social media feeds).
In 2025, she was named The Rising Media Star at the Love Perfume Awards with The Perfume Shop, recognised for her outstanding digital fragrance content and for building genuine authority within the space. She is passionate about challenging outdated beauty stereotypes, championing inclusive representation in beauty, and educating readers on the trends, products and conversations shaping the industry today. Follow her on Instagram or find her on LinkedIn.
