While Barbie blonde inundated our feeds throughout summer and mocha brunette is thee winter go-to, the hair colour that dominates autumn more or less every year has to be red. From pumpkin spiced lattés to cowboy coppers and candy cane reds, the warmer hues never fail to see us through Halloween szn.
And the latest celeb proving its comeback? Why it's only American actor, fashion icon and Euphoria star, Maude Apatow.
Over the weekend, Maude attended the Valentino Womenswear spring/summer 2024 show as part of Paris Fashion Week [1 October, 2023]. And of course, she stunned on the frow with a selection of head-turning 'fits.
But fashions aside, it was actually her freshly dyed neon gingerbread hair colour that had us doing a double, no, triple takes.
As shown, Maude's new locks are a stand-out colour, verging on fluorescent territory. Stunning!
Tom Smith, hair trend forecaster, creative director at beauty brand evo and Olaplex artist named 'cowgirl copper 3.0' an upcoming trending hair colour for the autumn 2023 season. This sees the original hue transform ever so slightly with frostier reflects and pinky, peachier tones. As informed by the expert himself, it's ideal for people with fair and cool undertones to their skin.
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"Just as many 'natural shade' lovers oscillate between blonder and brunette tones throughout the year, this earthy auburn tone has stood the test of time and as it became a little brighter and foxier over summer, we're now seeing a more peachy and muted version develop," Tom tells Cosmopolitan UK.
Now, while Maude's look teeters toward the orange end of the colour spectrum, it's certainly within the copper range, making it the perfect complimentary colour for her complexion.
So, with it now being the season of spook, we're expecting to see a lot more gingerbread x pumpkin hair transformations. Who will be next?... If not me...
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Lia Mappoura (she/her) is the Beauty Writer at Cosmopolitan UK, with over four years of experience reporting across the brand's print, social, video and digital platforms. Lia covers everything from emerging trend analysis to viral celebrity hair and makeup moments, making her an expert at spotting the season’s next big beauty look (before it takes over social media feeds).
In 2025, she was named The Rising Media Star at the Love Perfume Awards with The Perfume Shop, recognised for her outstanding digital fragrance content and for building genuine authority within the space. She is passionate about challenging outdated beauty stereotypes, championing inclusive representation in beauty, and educating readers on the trends, products and conversations shaping the industry today. Follow her on Instagram or find her on LinkedIn.
