Of all the things on our 2023 Bingo card, Gracie Abrams sporting a gothic fringe haircut, styled in fresh-out-the-shower drenched wetness did not make an appearance. But the singer just debuted a transformative new hair look on Instagram that has us doing a double, no, triple take. In other words, she looks completely unrecognisable.
The four-part carousel post comes as part of an editorial cover shoot for GEN V Magazine. Taking to the caption of her post, Gracie shared more details about the project. "♥️⚔️♥️V♥️⚔️♥️ So scary how deeply kind and talented every single person was on set the day we shot this. I feel forever lucky to have been around to watch everyone do their jobs so well and with such inspiring energy and I am forever grateful to have been included here in any capacity. These people are actually so cool it’s not even funny. Thank you Stephen♥️⚔️♥️," she wrote.
As shown above, the singer is now sporting a dark choppy fringe along with her recently cut shoulder-length lob (aka a long bob). And while this makeover is worlds apart from Gracie's everyday style, we think it's very reminiscent of Megan Fox in Jennifer's Body. Twins, honestly!
Sidenote: How is it that one can look so chic with wet hair when I would very much look like a sad drowned rat?
Perhaps it's all down to the star's glam team, hairstylist Bobby Eliot and makeup artist Sarah Tanno, who would have put time and effort into creating such gothic drama (cc. that smokey grunge eyeshadow look).
Now, I guess we need just to acquire our own glam squad to wait on our every hand and foot for when the London downpours begin...
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Lia Mappoura (she/her) is the Beauty Writer at Cosmopolitan UK, with over four years of experience reporting across the brand's print, social, video and digital platforms. Lia covers everything from emerging trend analysis to viral celebrity hair and makeup moments, making her an expert at spotting the season’s next big beauty look (before it takes over social media feeds).
In 2025, she was named The Rising Media Star at the Love Perfume Awards with The Perfume Shop, recognised for her outstanding digital fragrance content and for building genuine authority within the space. She is passionate about challenging outdated beauty stereotypes, championing inclusive representation in beauty, and educating readers on the trends, products and conversations shaping the industry today. Follow her on Instagram or find her on LinkedIn.
