This is a very important public service announcement: Kim Kardashian has (once again) ditched the brunette in replacement for a lighter hair colour! But this time, she's traded in her signature icy blonde locks for more of a Barbie-toned blonde. Fitting, we know.
As all beauty breaking news is served, Kim took to her Instagram page to debut the new look. Writing in the caption of her post, "KIMADE. Coming soon with @AlaniNutrition. 🍋💞," the business mogul announced that she is launching a drink collaboration with the nutritional supplements brand, Alani Nu.
But fitness consumption aside, what we cannot get over is how different the mum-of-four looks with her newly-coloured hair – which, we're calling 'crème brûlée' blonde, thanks to its warm, rich caramel tones.
Stunning, right?!
Not only do we love this colour on Kim but the bouffant style is one to note, too. For this shoot, the star's longtime hairstylist, Chris Appleton, styled her chest-length tresses in a voluminous blowout.
To achieve such bounce, Chris has added some wide-barrel curls into the mid-end lengths as well as having parted her hair down the middle for those full-looking face-framing bangs.
Everyone's clicking on...
Now, having said all that, it's important to bear in mind that with celebrity transformations such as Kim's, there is always a possibility of the look being a wig or clip-in extensions. After all, with such busy schedules, shoots, TV appearances and promotional campaigns, one (read: an A-list celeb) is unlikely to commit to such a dramatic change. Plus, this particular collaboration would have been filmed a while back.
Alas, there's no denying how glam Keeks looks and how much beauty inspo we're taking from this. Catch us rocking this very 'do when going to watch the new Barbie movie in the cinema next week...
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Lia Mappoura (she/her) is the Beauty Writer at Cosmopolitan UK, with over four years of experience reporting across the brand's print, social, video and digital platforms. Lia covers everything from emerging trend analysis to viral celebrity hair and makeup moments, making her an expert at spotting the season’s next big beauty look (before it takes over social media feeds).
In 2025, she was named The Rising Media Star at the Love Perfume Awards with The Perfume Shop, recognised for her outstanding digital fragrance content and for building genuine authority within the space. She is passionate about challenging outdated beauty stereotypes, championing inclusive representation in beauty, and educating readers on the trends, products and conversations shaping the industry today. Follow her on Instagram or find her on LinkedIn.
