Back in July 2021, Kim Kardashian announced that her world-renowned makeup and cosmetics line, KKW Beauty would be closing and instead, she would be launching a new brand... enter: SKKN by Kim.
Since that time, many celebrities have entered the beauty sphere with their very own brands, including Selena Gomez's Rare Beauty, Rihanna's Fenty Beauty and even Scarlett Johansson's The Outset.
But, clearly not phased by the overcrowded market, Kim has now decided to resurrect said makeup collection as well as her 2009/2017 ventures: fragrances. Clearly, she cannot live without her KKW contour.
Is Kim Kardashian bringing back her makeup line?
We're pleased to say: Yes.
To tease such news, last summer Kim took to X (formerly known as Twitter) with an interactive Q&A. With one fan writing: "Also… can we talk SKKN makeup!?!?! WE NEED IT ASAP!", Kim responded: "This year!!! its coming!!!! All of your faves!"
And most recently, Kim even revealed the name of her makeup brand and shared pictures and product details on her Instagram page. "SKKN BY KIM MAKEUP, where skin-loving formulas meet high-performance glam," she wrote in the caption. Check out said latest post, below:
Everyone's clicking on...
"Meet your new makeup bag must-haves, inspired by my iconic smoky eye and nude lip:
💄 Soft Matte Lip Color: 10 full-coverage velvety matte lipsticks
💋 Lip Liner: 15 long-wear matte lip pencils
🩶 Classic Mattes Eyeshadow Palette: 12 universally flattering, warm and cool nude shadows in silky matte finishes."
The lipsticks are being priced at $32 with the lip liners at $22, while the eyeshadow palette will set you back $50.
When will Kim Kardashian's makeup brand launch?
"Guys, I hear you," Kim said at the end of one of her recent IG videos, followed by a date that reads 1.26.24. So, guys, mark it on your calendars! On 26 January 2024, something big is coming! Run, don't walk.
Will Kim Kardashian sell fragrances?
In the same summer 2023 X Q&A (as mentioned above), one follower asked: "Will you ever do another fragrance?!"
In response, Kim put: "Absolutely!!! I have some amazing fragrances coming also! All under skkn I wanted there to be one site where you guys can get it all and not go to three places for beauty products. So anything that is applied to the skkn or helps to accentuate your skkn Will be under the skkn brand".
So that's a big tick to Kim K's iconic fragrances making a return.
Stay tuned for more details...
We will continue to update this article once more is revealed.
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Lia Mappoura (she/her) is the Beauty Writer at Cosmopolitan UK, with over four years of experience reporting across the brand's print, social, video and digital platforms. Lia covers everything from emerging trend analysis to viral celebrity hair and makeup moments, making her an expert at spotting the season’s next big beauty look (before it takes over social media feeds).
In 2025, she was named The Rising Media Star at the Love Perfume Awards with The Perfume Shop, recognised for her outstanding digital fragrance content and for building genuine authority within the space. She is passionate about challenging outdated beauty stereotypes, championing inclusive representation in beauty, and educating readers on the trends, products and conversations shaping the industry today. Follow her on Instagram or find her on LinkedIn.
