If there's one thing we all know for sure, it's that Emily Ratajkowski is a force to be reckoned with when it comes to the fashion industry – I mean, have you seen her storm down the Fashion Week runway?! But that credit certainly doesn't fall short when it comes to beauty, either.
In recent months, we've seen the model switch up her hair look more times than Kim Kardashian (and that's saying something). From curtain bangs to a bouffant side fringe and even *that* French micro-bob, Em has provided all the beauty inspo to get us through the winter season. However, with sunnier climes upon us and holiday szn fast approaching, she's only gone and experimented with a brighter look. Enter: Ariel-inspired red hair... and gadgets and gizmos aplenty... IYKYK.
To debut the look, the model took to her Instagram page with a four-part carousel post. See the new colour below:
Side note: The plunging, high-cut swimsuit is such a vibe. Heart eye emojis all-round.
Not only are we obsessed with Em's glistening copper Little Mermaid hair but we love the fresh cut, too! The third selfie is very much giving MySpace circa 2007 vibes, thanks to the flash camera pose and side-sweeping 'scene' fringe.
Now, while this makeover may be a surprise to some, here on the Cosmopolitan beauty desk, we've been expecting it for some time. And by some time, I mean since March.
Earlier in the spring, Emily took to her IG Story with a red-haired filtered selfie. So, perhaps she has been anticipating this dye job?
P.S. If you want to keep your coloured locks in nick, see to Emily's very own recommendation of using the Kérastase Chroma Absolu Duo, £59.52. Bleach breakage, where?!
Kérastase Chroma Absolu Duo - Fine to Medium Hair
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Lia Mappoura (she/her) is the Beauty Writer at Cosmopolitan UK, with over four years of experience reporting across the brand's print, social, video and digital platforms. Lia covers everything from emerging trend analysis to viral celebrity hair and makeup moments, making her an expert at spotting the season’s next big beauty look (before it takes over social media feeds).
In 2025, she was named The Rising Media Star at the Love Perfume Awards with The Perfume Shop, recognised for her outstanding digital fragrance content and for building genuine authority within the space. She is passionate about challenging outdated beauty stereotypes, championing inclusive representation in beauty, and educating readers on the trends, products and conversations shaping the industry today. Follow her on Instagram or find her on LinkedIn.
