In recent years, we've not only seen the rise of the beauty TikToker (aka 2022's equivalent of the YouTube influencer) but also, the celebrity beauty mogul. To name a few, Kim Kardashian, Hailey Bieber and Kylie Jenner all have their own successful beauty brands. But one star dominating the Gen Z market is Millie Bobby Brown. Yep, the 18-year-old has her very own beauty business, florence by mills, on lock. But you already knew that...
Often, Millie is seen sporting her very own products on Instagram. I mean, does anyone else remember her *next level* pink pout? This time though, Millie is having a self-care moment with one of her skincare products.
In the caption of her most recent IG selfie (where she sports a makeup-free bare face, no less), the actor writes: "new daily obsession ☁️ @florencebymills". From this, we can only assume that she is referring to the florence by mills Floating Under The Eyes Depuffing Under Eye Gel Pads that she is wearing.
Now, unfortunately for us Brits, these are yet to be made available in the UK (boo!), however, the brand's OG under-eye masks – the Swimming Under The Eyes Gel Pads, £34 – are available (yay!).
Shop them here:
So, with yet another upcoming heatwave (collective sigh for the lack of UK air conditioning), we think that these refreshing eye patches will be very much needed. *Adds to cart*.
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Lia Mappoura (she/her) is the Beauty Writer at Cosmopolitan UK, with over four years of experience reporting across the brand's print, social, video and digital platforms. Lia covers everything from emerging trend analysis to viral celebrity hair and makeup moments, making her an expert at spotting the season’s next big beauty look (before it takes over social media feeds).
In 2025, she was named The Rising Media Star at the Love Perfume Awards with The Perfume Shop, recognised for her outstanding digital fragrance content and for building genuine authority within the space. She is passionate about challenging outdated beauty stereotypes, championing inclusive representation in beauty, and educating readers on the trends, products and conversations shaping the industry today. Follow her on Instagram or find her on LinkedIn.
