If you weren’t already aware, Hailey Bieber launched her very own YouTube channel last year and ever since, we’ve been invested in all of her content, from how she overlines her lips to getting ready for the Met gala.
And in a series she calls Who’s In My Bathroom, Hailey posts unusual, yet fun videos that have previously included eating macaroni cheese with bestie Kendall Jenner, all whilst talking about how they used to practice kissing (as you do), playing champagne pong with pop star Normani (casual), and having a girly games night with YouTube sensation Emma Chamberlain (relatable). Oh, and of course, this all goes down in her bathroom, no less.
In the most recent episode, the founder of yet-to-be-released beauty line, Rhode, sat down with special guest and award-winning actress Keke Palmer to eat some snickerdoodle cookies and compete in a spelling bee (side note: can we make snickerdoodle cookies a thing in the UK, please?).
Alongside her incredible snack, Hailey was sporting a trendy half-up half-down hairstyle. But this was no ordinary half-up 'do. Rocking a middle parting, the top section of Hailey's hair has been divided into two pigtails which have been braided.
Of course, this isn’t the first time Hailey has channelled the noughties with a hairstyle. In a recent TikTok, the model rocked a popular trend from back in the day – the butterfly clips. I’m sure many of us will remember raiding Claire’s every couple of weeks for a new set (they were prone to snapping). Ahhhh, memories.
Watch the full video here:
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Lia Mappoura (she/her) is the Beauty Writer at Cosmopolitan UK, with over four years of experience reporting across the brand's print, social, video and digital platforms. Lia covers everything from emerging trend analysis to viral celebrity hair and makeup moments, making her an expert at spotting the season’s next big beauty look (before it takes over social media feeds).
In 2025, she was named The Rising Media Star at the Love Perfume Awards with The Perfume Shop, recognised for her outstanding digital fragrance content and for building genuine authority within the space. She is passionate about challenging outdated beauty stereotypes, championing inclusive representation in beauty, and educating readers on the trends, products and conversations shaping the industry today. Follow her on Instagram or find her on LinkedIn.
