This morning, I was scrolling through my TikTok FYP and watching videos from my usual favourite skincare experts and makeup artists. Hyram and Mikayla Nogueira, in case you wondered. But then, I stumbled upon a video of Hailey Bieber.
The founder of up-and-coming skincare line Rhode always rocks a glowy look. In fact, she's the Queen of TikTok's current 'clean look' trend, you know, dewy skin, neutral toned makeup and slicked back hair, so I was excited to see that Mrs Bieber was dropping some beauty tips on the social media platform.
In a recent TikTok video that already has over 11.2 million views, 900k+ likes, and almost 6k comments, Hailey shared her skincare and makeup routine – and it’s a lot simpler than you may think.
She first mixes an unknown moisturiser – perhaps a product from her yet-to-be-released line? – with the Giorgio Armani Beauty Fluid Sheer Glow Enhancer, £30.50, and massages into her face with her fingers.
Then, she uses one pump of the EltaMD UV Daily Tinted Broad Spectrum SPF40, £38.69, and again, massages into her face with her fingers. Unfortunately, EltaMD is difficult to get hold of in the UK, so if you struggle to find it, we recommend Ultrasun's Face Tinted High SPF30, £19.85. Say it with me: we should all be using SPF daily.
Hailey then uses a tiny bit of the Kosas Revealer Super Creamy + Brightening Concealer, £26, for subtle coverage.
Unfortunately, the video cuts off there. But the model did share that there are more steps to her routine, writing in the caption: “I tried to do my everyday day skin prep/get ready situation but I ran out of time. At the end I added a little cheek tint and brushed up my eyebrows🙆🏼♀️”.
If you want to achieve Hailey’s everyday model-off-duty look, then shop the products she uses below:
EltaMD UV Clear Broad-Spectrum SPF 40 Tinted Facial Sunscreen
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Lia Mappoura (she/her) is the Beauty Writer at Cosmopolitan UK, with over four years of experience reporting across the brand's print, social, video and digital platforms. Lia covers everything from emerging trend analysis to viral celebrity hair and makeup moments, making her an expert at spotting the season’s next big beauty look (before it takes over social media feeds).
In 2025, she was named The Rising Media Star at the Love Perfume Awards with The Perfume Shop, recognised for her outstanding digital fragrance content and for building genuine authority within the space. She is passionate about challenging outdated beauty stereotypes, championing inclusive representation in beauty, and educating readers on the trends, products and conversations shaping the industry today. Follow her on Instagram or find her on LinkedIn.
