Khloe Kardashian has done it once again.
Teaming up with her go-to hairstylist, Andrew Fitzsimons, and LA makeup artist Ash K Holm, together the trio have perfected TikTok’s ‘clean look’ beauty trend.
And it’s not just us who are loving it. Fans, as well as Lord Disick himself, are eating this look up just as much.
Scott commented: "Looking 2 fine 🔥"
While one fan added: "So flawless😍"
Another wrote: "🔥a whole look"
Everyone's clicking on...
But what is the ‘clean look’ trend you may ask? Well, let’s break it down. Combining a slick back bun or ponytail with a no-makeup makeup look will result in the rich girl, model-of-duty vibes to channel the "clean" look. To summarise: it’s effortless. Oh, but with maximum effort put in.
If you search #cleanlook in your TikTok app, you’ll find an endless number of tutorials showing you how to nail the trend. These videos have 59.2 million views and growing!
But contrary to popular belief, this look did not originate on TikTok. For years we’ve seen the likes of Hailey Bieber, Kendall Jenner, and Bella Hadid rock slick back hair.
As of most recently, Shay Mitchell and Alicia Keys have joined in on the viral trend, sharing snaps online. In the Pretty Little Liars star’s most recent TikTok, where she revealed her second pregnancy, Jesus Guerrero has locked in the flyaways and added a ponytail extension for that snatched finish.
But back to KoKo. The successful brand owner-cum-reality star is a force to be reckoned with. I mean… just look at her.
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Lia Mappoura (she/her) is the Beauty Writer at Cosmopolitan UK, with over four years of experience reporting across the brand's print, social, video and digital platforms. Lia covers everything from emerging trend analysis to viral celebrity hair and makeup moments, making her an expert at spotting the season’s next big beauty look (before it takes over social media feeds).
In 2025, she was named The Rising Media Star at the Love Perfume Awards with The Perfume Shop, recognised for her outstanding digital fragrance content and for building genuine authority within the space. She is passionate about challenging outdated beauty stereotypes, championing inclusive representation in beauty, and educating readers on the trends, products and conversations shaping the industry today. Follow her on Instagram or find her on LinkedIn.
