Another day, another Khloe Kardashian slay.

The reality star recently launched a new denim collection for her fashion label Good American and with it, came a fire photoshoot.

Koko’s go-to hairstylist Andrew Fitzsimons posted some pictures from the shoot, in which Khloe is rocking super shiny platinum blonde hair.

Slightly longer than your average lob, the ends have been cut blunt without any kind of choppy layers and sit just below her shoulders. So fresh, so sleek.

But rather than have her hair sit completely straight, Andrew gave the hair some body and movement by flicking the ends inwards for a 70s-style finish. A clever tip if you feel like your hair is ever looking a little flat.

In fact, he coined the look “70s luxe hair” and we think that sums it up perfectly.

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She just looks ✨ expensive ✨.

It seems even Khloe herself thought the same, commenting on the post: “Luxe!!!!!”

The reality star and entrepreneur also posted pictures from the shoot on her own Instagram, which included a black and white risqué shot of her lounging in an unbuttoned white shirt. A vibe.

Queer Eye’s Tan France summed up our thoughts, commenting: “YESSSS BISH🙌🏽”.

Kicking it up a notch, she also shared a picture of her luxe hair while topless and wearing a pair of her new jeans:

Doesn’t she look incredible?

Suddenly, we’re tempted to get a lob…