Never failing to provide us with much-appreciated new season hairspiration (try saying that twice as fast), Priyanka Chopra just debuted one of her shortest cuts to date – and it's one that we're hailing as summer 2024's biggest beauty trend. Enter: The juuuust below chin-length bob. Yep, they're back again, people...
In a recently shared Instagram Story, the actor subtly debuted her new haircut alongside the star-studded 'fit worn for her attendance at the Bulgari Aeterna high jewellery brand event in Italy [20 May, 2024]. Though, not to outshine the fashions, Priyanka's new chop took an unannounced back seat to give the bedazzled necklace and off-the-shoulder gown their moments. As the adage goes, when in Rome!
See screenshots of said IG video below:
There's no denying that Pri looks, in equal parts, chic, gorgeous and like a movie star donning her monochromatic floor-length dress and of course, that hefty price tag around her neck. However, we must admit, that it's the hair that ties the look together. Biased, much? Says the beauty journalist whose job is simply ✨lipstick✨...
Now, as much as we love the cut and length itself, the style, too, is what adds to that Old Hollywood je ne sais quoi. Bringing body and texture to the root, Priyanka's short lengths have been styled in loose, tousled waves, which have been made that little bit more dramatic with a side parting.
Simply *chef's kiss*.
Everyone's clicking on...
Using this look as my next in-salon reference pic, HBU?
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Lia Mappoura (she/her) is the Beauty Writer at Cosmopolitan UK, with over four years of experience reporting across the brand's print, social, video and digital platforms. Lia covers everything from emerging trend analysis to viral celebrity hair and makeup moments, making her an expert at spotting the season’s next big beauty look (before it takes over social media feeds).
In 2025, she was named The Rising Media Star at the Love Perfume Awards with The Perfume Shop, recognised for her outstanding digital fragrance content and for building genuine authority within the space. She is passionate about challenging outdated beauty stereotypes, championing inclusive representation in beauty, and educating readers on the trends, products and conversations shaping the industry today. Follow her on Instagram or find her on LinkedIn.
