Providing nothing short of an 'OMG' mo', Hailey Bieber has, once again, surprised us with a beauty transformation that has us questioning the hindrance of DNA. Aka... "That's not really her... is it?"
Coming to us via a selfie shared to her Instagram Story, Hails is seen to be almost unrecognisable with blue eyes and dark brunette hair – and I'm talking, 'I had to do a double take' kinda unrecognisable.
Now, for some, this may seem like a pretty bog standard look for the model but for those superfans among us *raises hand with confidence*, it would be known that Hailey is a brown-eyed girl who frequents between sandy blonde hair and mousey brunette tones. For reference, see the below IG post that shows Hailey's facial features as we know them:
Gorgeous, right? Well, keep scrolling to see how different (yet equally gorgeous) she looks in said recently shared picture.
And while this look is a dramatic change for the star herself, the resemblance that we see to her father, Stephen Baldwin as well as her uncles, Alec, William and Daniel Baldwin is pretty uncanny. Those genes do be gene'ing.
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Lia Mappoura (she/her) is the Beauty Writer at Cosmopolitan UK, with over four years of experience reporting across the brand's print, social, video and digital platforms. Lia covers everything from emerging trend analysis to viral celebrity hair and makeup moments, making her an expert at spotting the season’s next big beauty look (before it takes over social media feeds).
In 2025, she was named The Rising Media Star at the Love Perfume Awards with The Perfume Shop, recognised for her outstanding digital fragrance content and for building genuine authority within the space. She is passionate about challenging outdated beauty stereotypes, championing inclusive representation in beauty, and educating readers on the trends, products and conversations shaping the industry today. Follow her on Instagram or find her on LinkedIn.
