Guys, it's time to brush up on our royal etiquette; No, Kate Middleton hasn't yet resurfaced (read: been found), but King Kylie Jenner circa 2015 has made a comeback. You win some, you lose some.
Re-entering the chat today on behalf of all the Tumblr kids comes a transformative cherry red hair colour that, if worn at her older sister, Kim Kardashian's [fourth] wedding, there would be a problem... IYKYK. Alas, no wedding, no problem (yay!), so, to debut the dramatic new look, Kylie has taken to Instagram to post a picture of herself.
She captioned the snap with the only emoji acceptable: "👑". Natch.
As shown, the mum-of-two is rocking a long vibrant red coloured wig that features a choppy fringe, too. And while we like to think we've never seen this tone featured on the beauty mogul before, admittedly, it is reminiscent of both her 2019 Halloween costume hair (when cosplaying as Ariel), as well as her 2015 colour chameleon days. I mean, back in her late teens, Ky was seen with every hair hue and tone imaginable – from turquoise blue to baby pink and even parma violet purple. Nevertheless, that doesn't discredit how different she looks today with this cherry red 'do!
Proving that her most recent look is reminiscent of said nostalgia, friends, fans and followers of the reality star took to the comments section of her post with their thoughts. Read a select few below:
"King Kylie 👑"
"King Kylie will ALWAYS be a vibe 💋"
"king kylie vibe"
"King Kylie has entered the chat 👀😍"
"IM OBSESSED WITH THIS COLOR 🔥😍"
"KING KYLIE 🔥🙌"
"2015 😍😍🔥🔥🔥"
"It's a vibeee"
And to that, we simply agree. It is a vibe! All hail the King, Kylie.
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Lia Mappoura (she/her) is the Beauty Writer at Cosmopolitan UK, with over four years of experience reporting across the brand's print, social, video and digital platforms. Lia covers everything from emerging trend analysis to viral celebrity hair and makeup moments, making her an expert at spotting the season’s next big beauty look (before it takes over social media feeds).
In 2025, she was named The Rising Media Star at the Love Perfume Awards with The Perfume Shop, recognised for her outstanding digital fragrance content and for building genuine authority within the space. She is passionate about challenging outdated beauty stereotypes, championing inclusive representation in beauty, and educating readers on the trends, products and conversations shaping the industry today. Follow her on Instagram or find her on LinkedIn.
