Ever since taking to her family's hit TV show, Keeping Up With The Kardashians, circa 2007, we've seen Kylie Jenner rock countless iconic beauty looks.
Right up at the top of our list ('twas was a difficult decision but adjudication has confirmed) has to be her King Kylie era: the shaggy bob haircuts, panda-eyed scene kid makeup and of course, the ever-changing pastel hair colours. All in all, an absolute vibe.
And today, we're in luck for Ky has brought back the latter with a newly dyed bubblegum pink hair look which she just shared via Instagram and TikTok. Take a look at the short video clip she posted below:
As shown, the beauty mogul has taken to her car (great lighting 'n' such) to show off her fresh look – which, may I add, is equal parts bold, dramatic and stunning. In the caption, she pays homage to her teenage self, writing: "heard its 2014 vibes this year."
And you best believe we're all for those 2014 Pinterest vibes, bb! I mean, this pastel shade is one to rival no other, natch.
Now, while we're always skeptical that celebrity hair transformations and dye jobs could potentially be thanks to wigs (you've gotta love 'em), we're pretty sure that here, Kylie has gone the whole nine yards and not only dyed her black locks but bleached them, too. It's the only plausible option for one who wants to achieve a lighter hair colour!
As the iconic mumager, Kris Jenner herself once said: "Go Kylie, go!"Follow Lia on Instagram.
Lia Mappoura (she/her) is the Beauty Writer at Cosmopolitan UK, with over four years of experience reporting across the brand's print, social, video and digital platforms. Lia covers everything from emerging trend analysis to viral celebrity hair and makeup moments, making her an expert at spotting the season’s next big beauty look (before it takes over social media feeds).
In 2025, she was named The Rising Media Star at the Love Perfume Awards with The Perfume Shop, recognised for her outstanding digital fragrance content and for building genuine authority within the space. She is passionate about challenging outdated beauty stereotypes, championing inclusive representation in beauty, and educating readers on the trends, products and conversations shaping the industry today. Follow her on Instagram or find her on LinkedIn.
