One celebrity known for their hair transformations (as well as incredible singing abilities) is Billie Eilish. And proving to have an endless roster of colours in her arsenal, today she's debuted a brand new fiery, blood-red look. It seems as if Halloween may have come early this year.
Coming to us via Allure Magazine's new 'Best of Beauty' issue, Billie fronts the cover wearing her locks in a wet, slicked-back veil-like 'do. But before we get to the style, the colour had us doing a double take at first glance. Credits go out to the professional behind the tone, hair colourist Jess Gonzalez.
See the debut transformation shared in a recent Instagram video reel:
Now, while the singer recently dyed her roots a neon red colour, from this shot, it seems as if the hue is seeping down further into her locks. And it goes down just as smooth as a glass of pinot noir red would... and to answer your question: yes, it's five o'clock somewhere.
Colour aside, we also love the star's dirty blonde brows and rhinestoned face, thanks to MUA Holly Silius, not to mention her fresh-out-the-shower tresses, created by hairstylist Benjamin Mohapi. Glam squad, assemble!
And speaking of showers, in Allure's interview with Billie, she said that she feels "best right out of the shower... with my lotions and my smells." Relatable, much?
Everyone's clicking on...
However, we hope her upcoming fragrance launch will rival our fave scented picks. The countdown is on until its release!
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Lia Mappoura (she/her) is the Beauty Writer at Cosmopolitan UK, with over four years of experience reporting across the brand's print, social, video and digital platforms. Lia covers everything from emerging trend analysis to viral celebrity hair and makeup moments, making her an expert at spotting the season’s next big beauty look (before it takes over social media feeds).
In 2025, she was named The Rising Media Star at the Love Perfume Awards with The Perfume Shop, recognised for her outstanding digital fragrance content and for building genuine authority within the space. She is passionate about challenging outdated beauty stereotypes, championing inclusive representation in beauty, and educating readers on the trends, products and conversations shaping the industry today. Follow her on Instagram or find her on LinkedIn.
