If you've been anywhere near the internet as of late (a galaxy far, far away would suffice), then you would have noticed that Hailey Bieber has been paving the way for summer 2023's most viral beauty looks. Tomato girl makeup, anyone?
But aside from her now trademarked rosy glow, a look that we've noticed the model rock many times within the last few weeks (and in her most recent social media posts) is faux freckles.
And with that, Hail's latest IG post – shared just a few days ago over the weekend – has been making major waves across the net, peaking at over 1.5 million likes from friends, fans and followers alike. The nine-part carousel features four up-close selfie pics in which we can see said freckles in all their glory. Swipe through the below to see all that we're gushing over.
As shown in slides one, three, six and nine, Hailey is sporting the drawn-on freckle look that we've seen many celebs don in their time. And while we've tried out many a hack in attempts to recreate this very look (TikTok's stamp tool, I'm looking at you), Hailey has made the challenge that little bit easier, sharing the exact product she uses.
Per a TikTok video shared earlier this month, we now know that to achieve her sunkissed flush, Mrs Biebs uses the viral utan Freckle Pen, £18; it's a first-of-its-kind on-the-go pen made to create instant yet natural-looking freckles that develop to suit each individual skin tone.
But our favourite aspect of the product? Well, with a water-resistant and sweat-proof gel formula, the utan Pen is designed to last on your skin for up to 48 hours! Impressive, right?!
Everyone's clicking on...
So, you best believe we're coming for your glam, Hailey. *Adds 12 to cart*
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Lia Mappoura (she/her) is the Beauty Writer at Cosmopolitan UK, with over four years of experience reporting across the brand's print, social, video and digital platforms. Lia covers everything from emerging trend analysis to viral celebrity hair and makeup moments, making her an expert at spotting the season’s next big beauty look (before it takes over social media feeds).
In 2025, she was named The Rising Media Star at the Love Perfume Awards with The Perfume Shop, recognised for her outstanding digital fragrance content and for building genuine authority within the space. She is passionate about challenging outdated beauty stereotypes, championing inclusive representation in beauty, and educating readers on the trends, products and conversations shaping the industry today. Follow her on Instagram or find her on LinkedIn.
