The fake tan market is definitely not short of products – from sprays to mousses and even serums, there's an abundance of formulas to choose from. And that's not to mention shade range and application types. Alas, here to help us whittle it down with her fave product for a radiant glow is Selena Gomez.
Over the weekend, the actor-cum-world renowned pop star took to Instagram with a selfie from bed. Now, while at first glance this seems to be any ordinary celebrity post (read: preened to perfection glamour that has natch racked up over 8 million likes), Sel reveals the secret to her tanned complexion.
"@dolceglow tan before I tan ☀️," she writes in the caption of her post.
I mean, she is glowing to the Gods!
Founded by spray tanner to the stars, Isabel Alysa, Dolce Glow provides a sunless tan for natural and long-lasting results. But don't just take my word for it; the brand's celebrity clientele includes none other than the likes of Kim Kardashian, Kylie Jenner and Miley Cyrus.
In fact, earlier this year it was announced that Ms Cyrus had signed a partnership to invest in the company. Though, don't get it twisted because showing her true belief in the brand the singer is not a collaborator, nor an influencer but an investor. *Snaps for Miley*
"I can buy myself tanner…. Get that Endless Summer Vacation glow. I am an official partner in Dolce Glow because I truly love & trust this product! It’s high quality ingredients & flawless color makes it a MUST for me! Dolce Glow aesthetically aligns with my new album Endless Summer Vacation! I am so excited to make my “glow” accessible for my fans & support a female founded company! #MCEO," Miley wrote on IG.
I guess with both Selena and Miley, one could say this tan is Disney star approved!
Get your glow on and shop our faves from the collection below:
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Lia Mappoura (she/her) is the Beauty Writer at Cosmopolitan UK, with over four years of experience reporting across the brand's print, social, video and digital platforms. Lia covers everything from emerging trend analysis to viral celebrity hair and makeup moments, making her an expert at spotting the season’s next big beauty look (before it takes over social media feeds).
In 2025, she was named The Rising Media Star at the Love Perfume Awards with The Perfume Shop, recognised for her outstanding digital fragrance content and for building genuine authority within the space. She is passionate about challenging outdated beauty stereotypes, championing inclusive representation in beauty, and educating readers on the trends, products and conversations shaping the industry today. Follow her on Instagram or find her on LinkedIn.
















