As the old adage saying goes: 'New Year, new me'. And one celebrity who is proving that very statement to be true is none other than Kourtney Kardashian with her new hair look. Uhhh guys, she's only gone and debuted a fiery red colour for 2023!
Taking to the trusted Instagram Story with a selfie in front of her (what I'm assuming to be one of many) Christmas tree[s] just short of 24 hours ago, Kourt debuted said new hair colour. Her signature dark brunette tresses are no more and have instead, been replaced with a stunning true red tone.
Now, as much as I would hope to provide you with more detail, it seems that the mum-of-three is keeping her cards v close to her chest *collective sigh*, as she left the pic without a caption. See all that I'm talking about below:
Y'know those moments when you post a risqué pic on IG, throw your phone and run (or is that just me?), yeah, well, I'm assuming that's what Kourt did in this very moment.
Side note: That matching burgundy lip look is just perfection. Wouldn't you agree?
Now, as much as we love the colour – so much so, I'm tempted to follow suit – we must acknowledge that the star has since posted a New Years' grid carousel, featuring (yep, you guessed it) her trademark dark-coloured locks.
Everyone's clicking on...
Confused, much? Well, like me, your brain may be working overtime in an attempt to figure out the timings of each snap but all we can recommend doing is to wait for a follow up post. Frustrating, I know.
C'mon Kourt, do reveal more! We're dyeing (see what I did there) to know if this new look is fo' real...
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Lia Mappoura (she/her) is the Beauty Writer at Cosmopolitan UK, with over four years of experience reporting across the brand's print, social, video and digital platforms. Lia covers everything from emerging trend analysis to viral celebrity hair and makeup moments, making her an expert at spotting the season’s next big beauty look (before it takes over social media feeds).
In 2025, she was named The Rising Media Star at the Love Perfume Awards with The Perfume Shop, recognised for her outstanding digital fragrance content and for building genuine authority within the space. She is passionate about challenging outdated beauty stereotypes, championing inclusive representation in beauty, and educating readers on the trends, products and conversations shaping the industry today. Follow her on Instagram or find her on LinkedIn.
