To put it simply, Ash K Holm is a makeup mogul. And with over 1.1 million Instagram followers, the artist has a dedicated following, thanks to her incredible work on celebrity clientele – which includes Kris Jenner, Megan Fox and Kim Kardashian, to name a few.
Now, like any artist, Ash has her own signature style. I mean, Picasso was all about surrealism and cubism, Van Gogh was known for landscapes and still life and Andy Warhol is a pop art legend. In terms of makeup and her work, by the looks of things, Ash loves an all-rounded glam beat but particularly, an overlined lip. Just take Ariana's r.e.m. beauty campaign pics as a prime example of her colouring outside of the lines – in the best way possible, of course.
Her most recent overlined lip look comes to us via the beautiful face of Shay Mitchell which Ash shared in a selfie snap on her IG feed. As much as we love the dark sultry smokey eye look (see below), the one part of the glam we cannot stop staring at is her nude lips. By observing verrrry closely, we can see that the lip liner has been taken *just* outside the border of Shay's lips all around – including the cupid's bow, too.
This subtle, yet still noticeable, trick exaggerates the natural lip shape to mimic a fuller lip and there are many different techniques to achieve this. TikTok is full of them, including how to achieve Vanessa Hudgens' emphasised upturned lip. And let's not forget Kim Kardashian's gym lips.
Ash, just as you shared your cream contouring stamp method, pls can you drop the tutorial on this lip look? We'll be waiting...
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Lia Mappoura (she/her) is the Beauty Writer at Cosmopolitan UK, with over four years of experience reporting across the brand's print, social, video and digital platforms. Lia covers everything from emerging trend analysis to viral celebrity hair and makeup moments, making her an expert at spotting the season’s next big beauty look (before it takes over social media feeds).
In 2025, she was named The Rising Media Star at the Love Perfume Awards with The Perfume Shop, recognised for her outstanding digital fragrance content and for building genuine authority within the space. She is passionate about challenging outdated beauty stereotypes, championing inclusive representation in beauty, and educating readers on the trends, products and conversations shaping the industry today. Follow her on Instagram or find her on LinkedIn.
