Just when we thought we were all makeup-free selfied out for the day (read: Jennifer Aniston and Kim Kardashian bare all on Instagram), Ariana Grande only went and made the duo a trio with her take on the au naturale 'Gram pic. The more the merrier, hey!
Last night (UK time, ofc), Ari took to her IG story to share a 'before' and 'after !!!' set of pictures that show off the talents of her brand new, yet-to-be-released r.e.m. beauty concealer. And let me just preface the following by saying warning: I shall be the first to add a dozen of this ∼what seems to be∼ miracle product to my online shopping cart. T-minus two days for the drop, peeps. The race is on...
But don't just take my word for it. Take a look at Ari's before and after transformation below:
Here's the before:
Side note: Is she not just the sweetest soul?
And here's the after:
Everyone's clicking on...
Glowing, dewy, bright... all of that good stuff, really.
In the before snap, Ari shows her naturally beautiful skin in all its glory. Then, with just a tap of the screen and a few fluttery falsies later, the star is transformed, rocking a full-face semi-glam makeup look. *Chef's kiss*.
Now, if you needed any more evidence (which, IDK why you would but hey-ho) that this concealer shall be one to look out for, the r.e.m. beauty Instagram account shared a video using it themselves.
Diffusing out the product with her very own r.e.m. beauty makeup sponge (that is yet to be released), the concealer is seen to melt into the skin effortlessly. Oh, and need not worry re. shade range, for there are 60, yes 60 (!!) different shades to choose from.
BRB, I've gotta set a countdown timer on my phone...
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Lia Mappoura (she/her) is the Beauty Writer at Cosmopolitan UK, with over four years of experience reporting across the brand's print, social, video and digital platforms. Lia covers everything from emerging trend analysis to viral celebrity hair and makeup moments, making her an expert at spotting the season’s next big beauty look (before it takes over social media feeds).
In 2025, she was named The Rising Media Star at the Love Perfume Awards with The Perfume Shop, recognised for her outstanding digital fragrance content and for building genuine authority within the space. She is passionate about challenging outdated beauty stereotypes, championing inclusive representation in beauty, and educating readers on the trends, products and conversations shaping the industry today. Follow her on Instagram or find her on LinkedIn.
