'What is the latest makeup trend to land on our Instagram feeds?', I hear you ask. 90s-inspired shimmer shadow? Nope. Bold graphic eyeliner? Nah. A classic nude lip? So last year (and every year, TBH). Why, it's the no makeup look, of course. Yep, you read that right – celebrities are baring all, in what seems to be a running trend of filterless makeup-free selfies. We love to see it.
Within the past month, we've seen Kourtney Kardashian share a makeup-less poolside selfie on Instagram, as well as her sister, Kim who posted barefaced on three different occasions. Never mind a grand Kardashian table spread, this is the assortment we've been waiting for.
Now, the latest celeb to jump on the no-makeupwagon is none other than Jennifer Aniston. To be quite frank with you, there's not much explanation needed as the star and her pic speak for themselves. Take a look below:
And yes, I know what you're thinking. Unfortunately, Jen's super trendy, blue mirrored sunglasses are shadowing most of her face but what is displayed in all its natural glory is her hair. Albeit, covered with a hat.
In the snap, Jen is sporting her natural textured honey blonde locks which seem to hold very beach-ready curls. Fitting, seeing as she is on the beach. A far cry from her choppy layered 'Rachel' days, don't you think? Though, both equally as hyped in their glory days.
If like me, you have pin-straight hair that seems to be a little, well, lacklustre, you too can achieve a very similar look to Jen's but with a little help from some sea salt spray. Our favourite has to be the Bumble and bumble Surf Spray, £8.
All we need now is a beach... *opens up a new tab for SkyScanner*.
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Lia Mappoura (she/her) is the Beauty Writer at Cosmopolitan UK, with over four years of experience reporting across the brand's print, social, video and digital platforms. Lia covers everything from emerging trend analysis to viral celebrity hair and makeup moments, making her an expert at spotting the season’s next big beauty look (before it takes over social media feeds).
In 2025, she was named The Rising Media Star at the Love Perfume Awards with The Perfume Shop, recognised for her outstanding digital fragrance content and for building genuine authority within the space. She is passionate about challenging outdated beauty stereotypes, championing inclusive representation in beauty, and educating readers on the trends, products and conversations shaping the industry today. Follow her on Instagram or find her on LinkedIn.
