Just when we thought Jennifer Lopez couldn't top her last Instagram announcement (read: THEY GOT MARRIED!), she only went and dropped another ∼mega∼ bombshell on us. And IMO, this is better than anything.
The recent news comes to us via the JLo Beauty IG account with a reel that is captioned: "7.24. SOMETHING. IS. COMING. Get ready to #FlauntIt like @JLo". Now, as excited as we are about what's to come, what we can't get over is her XXL strawberry blonde locks in the video. Oh, and P.S. we're still waiting for the brand to arrive in the UK, Jen...
Just the other day, Jen served up a very 00's-inspired wedding hairstyle that was just, well, so quintessentially J-Lo. However, as iconic as the big day 'do was, her hair in the new campaign vid may just be our favourite yet.*Controversial* much, I know. See the look below:
And for those overwhelmed by the ever-arriving swimsuit snaps, here are two of our favourite screenshots:
Where to start? The hair? The cut-out swimsuit? The glow? It's all too much, really!
Chris Appleton, the celebrity hairstylist and genius behind this Rapunzel hair look, has styled Jen's locks in a natural fallen-out wave with her face-framing bangs curled outwards. It's giving: windswept, but in the best way possible, ofc.
Everyone's clicking on...
Plus, we have to take a mo' to acknowledge the colour of the hair because strawberry blonde suits her perfectly – wouldn't you agree? Though, it has to be said that in recent pics, Jennifer has been sporting a dark brunette colour complete with glowlights. So, as celebs tend to have these sort of plans and announcements scheduled waaaay in advance, it's no surprise that this would've been filmed a while ago, back when strawberry blonde was her hair colour of choice.
Regardless of whether these pics are recent or not, there's no denying that this look is a home run.
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Lia Mappoura (she/her) is the Beauty Writer at Cosmopolitan UK, with over four years of experience reporting across the brand's print, social, video and digital platforms. Lia covers everything from emerging trend analysis to viral celebrity hair and makeup moments, making her an expert at spotting the season’s next big beauty look (before it takes over social media feeds).
In 2025, she was named The Rising Media Star at the Love Perfume Awards with The Perfume Shop, recognised for her outstanding digital fragrance content and for building genuine authority within the space. She is passionate about challenging outdated beauty stereotypes, championing inclusive representation in beauty, and educating readers on the trends, products and conversations shaping the industry today. Follow her on Instagram or find her on LinkedIn.
