IDK about you, but being the younger sibling – specifically, the younger sister – comes with many 'a responsibly. And amongst said responsibilities is having the power to copy (without consequence) everything your elder sister does. But just a few years later and, of course, with more flair and pizazz... sorry, sis. However, reversing the roles today is Kim Kardashian, who, as the older sibling, has copied her younger sister, Khloe. Who'd of thought it, ey?

TBH, when it comes to the Kardashians and #twinning moments, nothing is a surprise anymore. We've seen Kim and Kylie look alike, as well as Kris and Khloe and even Kourtney and Travis Barker's daughter, Alabama. I guess it runs in the family!

This time though, Kim has only gone and got Khloe's signature hairstyle: the long blonde bob. Just the other day KoKo styled the classic look with a 90s swish for the The Kardashians Hulu show season finale premiere. And now, Kim has done the same (less swish, more slick) but for her appearance on The Today Show. Coincidence, much?

kim kardashian platinum long bob hairpinterest
Kim Kardashian @kimkardashian//Instagram

Having said that, Chris Appleton, the celebrity hairstylist behind Keeks' recent look, has styled her hair pin-straight and in a middle parting. On the other hand, Khloe's sits in a deep swooping side part with the ends flicked under. Plus, unlike Khloe who has her darker roots showing through amidst the blonde, Kim's hair is platinum blonde (more or less) all over.

new york, new york   june 21 kim kardashian departs her hotel en route to nbc on june 21, 2022 in new york city photo by gothamgc imagespinterest
Gotham//Getty Images

As we all [should] know, celebrities love utilising the power of a wig switcheroo along with extensions from time to time. That way, they can provide all the drama with their look but without committing to a big chop or colour job. So, who knows, Kim's lob could be a wig after all...

I guess only time will tell!

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Headshot of Lia Mappoura
Lia Mappoura
Beauty Writer

Lia Mappoura (she/her) is the Beauty Writer at Cosmopolitan UK, with over four years of experience reporting across the brand's print, social, video and digital platforms. Lia covers everything from emerging trend analysis to viral celebrity hair and makeup moments, making her an expert at spotting the season’s next big beauty look (before it takes over social media feeds).

In 2025, she was named The Rising Media Star at the Love Perfume Awards with The Perfume Shop, recognised for her outstanding digital fragrance content and for building genuine authority within the space. She is passionate about challenging outdated beauty stereotypes, championing inclusive representation in beauty, and educating readers on the trends, products and conversations shaping the industry today. Follow her on Instagram or find her on LinkedIn