Just when I thought I had fully recovered from the last Ariana Grande dramatic beauty look (read: 70s curtain bangs in a down bouffant 'do), she only went and dropped another gawjus Instagram selfie. This time though, it's not the hair that has us speechless (although, it is as sleek as ever), but the glam beat makeup look.
For the most recent product drop of Ari's very own makeup brand, r.e.m. beauty, known as 'chapter 3', we were provided with plenteous IG selfies on both her and the company's pages. However, one person worth following when it comes to BTS pics of the star is her makeup artist, Ash K Holm. A *warning* though: you will be double-tapping for days.
Ash has been the singer's go-to celebrity MUA for as long as I can remember and was even the genius behind her quintessentially Ari soft and subtle bridal glam. However, the latest full-face is anything but subtle and even features a good ol' TikTok makeup technique.
This never been done seen before snap from the chapter three shoot (you're welcome) shows Ari to be "draped in blush" – Ash's words, not mine – having taken the cheek colour all the way up to her temples for a more lifted look. My hawk-eyed makeup fanatic-self suspects this is the eclipse cheek & lip stick in leading lady, £19.
If you cast your minds back to lockdown one (feels like yonks ago, no?!), you may remember this very blush look going viral on TikTok. Back then, user Isaac Halvorsen (@isaachalvorsen7), explained the ways that this placement can change your entire face shape... but you can read more on that here.
Plus, it's not just Ari who is draped in blush for Kylie Jenner also shared an Instagram post using the very same technique and placement. Some may say this is a coincidence, but I say it's fate...
Everyone's clicking on...
Speaking of fate, I guess this is your cue to try out blusher draping yourself. Flushed to the Gods is the new summer 2022 look, apparently!
Follow Lia on Instagram.
Lia Mappoura (she/her) is the Beauty Writer at Cosmopolitan UK, with over four years of experience reporting across the brand's print, social, video and digital platforms. Lia covers everything from emerging trend analysis to viral celebrity hair and makeup moments, making her an expert at spotting the season’s next big beauty look (before it takes over social media feeds).
In 2025, she was named The Rising Media Star at the Love Perfume Awards with The Perfume Shop, recognised for her outstanding digital fragrance content and for building genuine authority within the space. She is passionate about challenging outdated beauty stereotypes, championing inclusive representation in beauty, and educating readers on the trends, products and conversations shaping the industry today. Follow her on Instagram or find her on LinkedIn.
