It has to be said: Hailey Bieber is definitely up in our top ranked celebrities for this year's hair-spo looks thus far. I mean, she is one of the world's best super models ATM, so we can't really be too surprised, right?
We've seen her sport Claire's bestseller back in the day, the '90s butterfly clip in PDA pics with hubby Justin (so bloody cute!); she took us back to the good ol' school days circa 1998 (I can't lie, I was yet to be conceived) with a Britney-esque updo; and she even matched her entire beauty look with bestie, Kendall Jenner. #Goals 👯♀️.
Now, one thing that unites all of these looks – other than their otherworldly abilities to have us gagging (in a good way) every single time – is the colour. Hails actually dyed her signature blonde locks late last year, switching over to camp brunette (whoop whoop) with a gorgeous chocolate brown hue.
However, as much as we do think this look suits her down to a T (NGL, at this point she could dye her hair rainbow and we'd probably still love it), we'd be so down for her to go a tad darker. And we suspect that she may have just very well done that.
In Hailey's most recent Instagram story, her tresses are looking a lil' bit darker than they did just yesterday... take a look for yourself:
And now let's compare to yesterday's colour:
Everyone's clicking on...
Surely it can't just be us who can see a difference?!
Of course, this could be a lighting situation or maybe a filter, but we (and by we, I mean me in particular), are so hoping that she has taken the plunge and gone from milk choc to dark choc. It is the superior, after all.
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Lia Mappoura (she/her) is the Beauty Writer at Cosmopolitan UK, with over four years of experience reporting across the brand's print, social, video and digital platforms. Lia covers everything from emerging trend analysis to viral celebrity hair and makeup moments, making her an expert at spotting the season’s next big beauty look (before it takes over social media feeds).
In 2025, she was named The Rising Media Star at the Love Perfume Awards with The Perfume Shop, recognised for her outstanding digital fragrance content and for building genuine authority within the space. She is passionate about challenging outdated beauty stereotypes, championing inclusive representation in beauty, and educating readers on the trends, products and conversations shaping the industry today. Follow her on Instagram or find her on LinkedIn.
