Wet-look hair isn't going anywhere. In the last year alone, we've had Kim Kardashian sport drenched-looking waves that reminded us of our year nine Garnier Fructis mousse days. Then, there was Megan Fox's fresh-out-the-shower hair at the VMAs and let's not forget Katy Perry's epic slicked back hairstyle.
Now, there's a new member of the wet hair squad and it’s somebody unexpected. Ariana Grande is known for often sporting super high ponytails and bouncy blowouts but now, the singer has only gone and tried the trend – and she did it with her hair down. Yes, I repeat, DOWN. Cue the sirens.
Now, before any of the Arianator stans come for me: yes, I know, Ariana has worn her hair down before – she’s only human. However, this is a very rare occurrence, right? Plus, this look is giving us all the Kardashian vibes. I mean, the middle part, the mermaid waves… Khloe just rocked the exact look this weekend. What are the chances, ey?
The picture was posted by r.e.m. beauty's Instagram account to announce the launch of the brand's second drop, which is named 'chapter 2: goodnight n go'. Along with the luxe hair, which was styled by Ari's go-to hairstylist Josh Liu, the singer is sporting a multidimensional pink shadow, fluffy false lashes and a rosy lip gloss, all of which was applied by celebrity makeup artist Ash K Holm.
Of course, like me, fans are losing their sh*t – and it’s not just because of her hair either. Ari's next beauty drop involves a line-up of makeup products and new skincare products, too.
One fan wrote: "OMGGGGGGGGG".
Everyone's clicking on...
While another said: "the hair is down😔😔🙏🏽🙏🏽🙏🏽🙏🏽🙏🏽".
One commented: "I GASPED".
Another wrote: "WTFF THE PICTURE".
R.e.m. beauty does say that you’ll "experience a world where fantasy blurs with reality and the surreal meets the sublime". NGL, I'm definitely feeling that while looking at this picture alone.
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Lia Mappoura (she/her) is the Beauty Writer at Cosmopolitan UK, with over four years of experience reporting across the brand's print, social, video and digital platforms. Lia covers everything from emerging trend analysis to viral celebrity hair and makeup moments, making her an expert at spotting the season’s next big beauty look (before it takes over social media feeds).
In 2025, she was named The Rising Media Star at the Love Perfume Awards with The Perfume Shop, recognised for her outstanding digital fragrance content and for building genuine authority within the space. She is passionate about challenging outdated beauty stereotypes, championing inclusive representation in beauty, and educating readers on the trends, products and conversations shaping the industry today. Follow her on Instagram or find her on LinkedIn.
