All the styles we once loved are suddenly becoming cool again, and 90s beauty is one of our biggest sources of inspiration. From super thin, arched brows to XXL crimped hair, oh and of course TikTokās #Pamcore, we cannot fault any trend from the decade that hasnāt made an incredible comeback.
Supermodel Gigi Hadid has gotten in on the action and stepped up to the mark with a look from the 90s weāve yet to see resurface: prom hair. Taking to Instagram to share the look, Gigi posted a behind-the-scenes snap from a photoshoot with CR Fashion Book. In the pic, the model is wearing a backless two-piece burgundy set that Zendaya also once wore. However, as #gorge as this is, we can't stop staring at her incredible hair.
Celebrity hairstylist Jimmy Paul has worked Gigiās hair into a curly updo with bouncy ringlet pieces left out to frame the face. And by taking a closer look at her reflection in the mirror, we can see that it has been twisted and clipped up. It reminds us of Kat Stratfordās prom hair in 10 Things I Hate About You but with a modern, messy twist. I want this hairstyle, I need this hairstyle, oh baby, oh baby.
Unsurprisingly, itās not just us who are loving the look. Gigiās celeb friends, as well as fans, also shared some love in the comments:
Gigi's sister Bella Hadid wrote: "Exactly".
Jonathan Van Ness added: "Yassss hunnnn ššššš„š„šš".
Everyone's clicking on...
And even Serena Williams commented: "I love this".
I guess it's time for another chance at prom glory. Maybe with this updo, I'll win prom Queen...
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Lia Mappoura (she/her) is the Beauty Writer at Cosmopolitan UK, with over four years of experience reporting across the brand's print, social, video and digital platforms. Lia covers everything from emerging trend analysis to viral celebrity hair and makeup moments, making her an expert at spotting the seasonās next big beauty look (before it takes over social media feeds).
In 2025, she was named The Rising Media Star at the Love Perfume Awards with The Perfume Shop, recognised for her outstanding digital fragrance content and for building genuine authority within the space. She is passionate about challenging outdated beauty stereotypes, championing inclusive representation in beauty, and educating readers on the trends, products and conversations shaping the industry today. Follow her on Instagram or find her on LinkedIn.
