If you want to challenge your brain to take in a rapid wave of fast-moving clips and images or challenge your thumbs to pause at the speed of light on Insta, Jennifer Lopez' new reel is all the motivation you need. Because I've watched it multiple times trying to take it all in since it blessed my timeline.
*Trying to type but I'm still shakkkkiiiing*
In the reel posted from her brand account JLo Beauty, the absolute Goddess has us hot under the collar applying her Firm+ Flaunt Booty Balm product to her bare legs and cheeks. Her booty was clearly the inspo for the hair too, because the stylist said 'say no more' and delivered booty-length extensions. Yes. Yes. Yes.
The caption says: "make #PowerMoves with your body routine this summer," and power moves were certainly being made all round, both figuratively and literally. In the video her trademark honey blonde hair sails down to her hips, with a gentle curl to the ends and grown-out curtain bangs. It's the sexiest princess hair I've ever seen.
Worn with a black cut out swimsuit, displaying a joyous amount of her perfectly toned body, one follower asked: "Gorgeous! Will the product make me look like you? Please and thank you 😂." No it wasn't me, but I was thinking it.
While I don't think Jen's spectacular form can be fully credited to a pot of Firm + Flaunt, I'm willing to try anything to look more like mega babe. Given my activity levels, and my base materials, I think the booty-length extensions are more achievable for me than the booty itself.
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Elena Chabo is Cosmopolitan UK's former beauty writer, working on everything from buzzy celeb news and trending beauty, to sincere first-person reviews and engaging video content for social media. She also creates meatier features and expert-led how-to guides, for print and online. Her passion for Black beauty, textured hair, and the ways beauty interacts with culture, society, identity and relationships, quickly took over her writing career and led her into beauty journalism. Following an MA in Magazine Journalism in 2017, she cut her teeth across various roles at Stylist Magazine, before taking on a Digital Writer role at Good Housekeeping. It was here that beauty took centre stage and she launched and ran the site's first stand-alone beauty section. Remaining at Hearst, she joined the Cosmo beauty team in 2022. Find her on LinkedIn.
