Just when we thought celebrity beauty brands had hit saturation point (respectfully, how many glowy peptide serums supposedly made by the Hollywood A-list can one bathroom cabinet hold?), another famous surname has stepped onto the scene. This time, it's 15-year-old Harper Beckham. Nepo baby? No, nepo beauty founder!
Harper may only be a teen, but, impressively, she's said to be preparing the launch of her very own beauty brand, following in the exceptionally well-contoured footsteps of her mum, Victoria Beckham.
According to reports from The Sun, the brand will be called Harlo by Harper, a name she's been working on "for a while". However, after some trademark troubles, applications are now reportedly "signed and sealed."
Continuing, sources said: "This has long been a dream of Harper's – it has all been driven and led by her," adding that she's grown up watching Victoria build a hugely successful beauty empire and shares that same fascination with fashion and beauty.
Unlike most celebrity beauty brands, the demographic of Harper's skews younger. "It will be aimed at Gen Z and her own Gen Alpha, and is said to be inspired by South Korean cosmetics – a ginormous industry in its own right," the source continued.
"David and Victoria are obviously supportive and very proud. This isn't a Brand Beckham thing, though – it is very much a Brand Harper thing.
"After all, she has been doing online tutorials and is an absolute natural in front of the camera."
Rumours of the brand first hit headlines in March of this year, with plans for it to officially roll out come 2027. But for now, everything remains firmly under wraps, and neither Harper nor her parents have publicly confirmed anything regarding Harlo by Harper.
Still, in an era where beauty launches arrive as often as London buses, we'd say this is one to keep on your radar.
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Lia Mappoura (she/her) is the Beauty Writer at Cosmopolitan UK, with over four years of experience reporting across the brand's print, social, video and digital platforms. Lia covers everything from emerging trend analysis to viral celebrity hair and makeup moments, making her an expert at spotting the season’s next big beauty look (before it takes over social media feeds).
In 2025, she was named The Rising Media Star at the Love Perfume Awards with The Perfume Shop, recognised for her outstanding digital fragrance content and for building genuine authority within the space. She is passionate about challenging outdated beauty stereotypes, championing inclusive representation in beauty, and educating readers on the trends, products and conversations shaping the industry today. Follow her on Instagram or find her on LinkedIn.
