If you ever need a look that screams "I'm on holiday," look no further than the postcard print dress. Either decorated with a scenic print like the kind you'd find on a postcard or featuring a collage of postcard-esque prints, they give vintage summer feels with a sprinkle of fun. Whether you don a rustic Tuscan landscape or a palm tree-laden, tropical fruit pattern is up to you.
Often, when it comes to designs like these, the postcard print is the star of the show. Less is more when it comes to accessories and shoes: you don't want to go overboard on different patterns elsewhere, as they not only take attention away from the dress, but they can also just be too much. Instead, go for a plain, simple aesthetic, picking out colours from the design to tie in with the look.
For example, if the dress is cream with hints of blue, red and yellow — like this super cute Primark midi dress — pair with some sandals in any of the colours. The model wears some bold red pumps and a matching bandana, which instantly adds a maximalist touch, with a hint of La Dolce Vita.
In terms of this particular dress, it's perfect for wandering through European Old Towns or picnics in the park on a sunny afternoon. The postcard print is literally a nod to summer, featuring patchwork designs of lobsters, vine tomatoes and anchors. And, coming in at just £18, it won't break the bank. As for the fit of the dress, the trendy square neckline and spaghetti straps give it an elegant feel, while the subtle pleated skirt provides a 1950s nod.
Keen to jump on the postcard dress trend? Keep scrolling for some of our favourite highstreet looks this summer:
Friends Like These Yellow/White Linen Look Blend Sleeveless Mini Dress
FARM RIO multicolor copacabana beach mini dress
Pink Sicily Print Strapppy Midi Dress
Oliver Bonas Green Fruit Postcard Print Strappy Midi Dress
Sophie Williams is a Freelance Journalist and Copywriter, covering everything from Fashion to Entertainment to music, Lifestyle and Features. She has interviewed a range of musical artists and authors including Alyssa Edwards, Courtney Barnett, Confidence Man, The Vaccines, Loyle Carner, Gabrielle, and John Niven, and has written for publications like Metro, Reader's Digest, ITV's Woo! and Vice’s NBGA. She is also working on a book for HarperCollins about Taylor Swift, due to be published in 2024.
