The new series of Celebrity SAS: Who Dares Wins has been filmed in the "home" of the SAS, according to the show's professional trainers, and will see the celebs face the "hardest course yet".
Speaking to the BBC, the show's chief instructor Billy Billingham opened up about the filming location of the latest celebrity series – starting tonight (Sunday 3 August) – which is in Wales for the first time.
Ahead of the premiere on Channel 4 at 9pm, we've taken a deep dive into the location of Celebrity SAS: Who Dares Wins 2025 to find out more about this breathtakingly rugged landscape, and why it was chosen for the series.
Where is Celebrity SAS: Who Dares Wins filmed in 2025?
Celebrity SAS: Who Dares Wins 2025 was filmed in Anglesey, which is an island off the northwest coast of Wales.
"It's beautiful, of course, but it's unforgiving. It's a great test ground," chief instructor Billy said of the new location on BBC Radio Wales. "You can have four seasons in one day."
Adding to that, a Channel 4 press release described the filming location as the "hardest course yet" for the celebrity contestants. "The elite team of ex-Special Forces soldiers are taking these famous faces to Wales," the press release noted.
Wales marks the "home of the first phase" of this SAS series, and there the contestants will "be stripped of their home comforts, families, agents and social media."
Why was Celebrity SAS: Who Dares Wins filmed in Wales?
"It's a birthplace of the special forces, the SAS, where we do all our training in Wales," Billy added of the location. For that reason, Billy says he and the other staffers have been wanting the show to "come home".
"We've been wanting to come home, as we call it, for a long time," he explained, adding that Wales' rugged landscape and often harsh weather is a "test in itself" for the contestants.
"It sounds exotic to go to New Zealand and Australia and all these places," Billy went on. "But it was great to come home. It offers everything we want."
Where have previous seasons of Celebrity SAS: Who Dares Wins been filmed?
Previously, one season of the civilian edition was filmed in Wales, but this is the first time that the celebrities will be heading to Cymru for their SAS training.
For other seasons, the show has taken contestants across the globe, filming everywhere from Scotland to Morocco, Chile, Vietnam and New Zealand.
