For the first time ever at Cosmo UK, it’s time to have your say on your fave products in the Cosmopolitan UK Beauty Readers’ Choice Awards and we are beyond excited to hear what you think.
While we love testing the newest launches for you for our Winter, Summer, and Skin awards, these awards are super special because they are alllll about you, your opinions and your beauty routines. All you have to do is hop onto this survey and vote for your top picks across skin, hair, makeup, body and tools and tech. There are over 100 categories to dive into so beauty-obsessives, your time has come! (Check out the list below).
We’ve done a little of the work for you by whittling down the hundreds of thousands of beauty products to 500+ of the most iconic and best-selling launches to date.
How does it work?
- Take the survey – right here – and vote for your top skin, hair, makeup, body products and favourite tools and tech. Voting closes on the 4th of December 2024.
- Tell us why you love the products you voted for in the comments section.
- Hold tight for the winners reveal in March 2025.
The categories
Hair
- Daily Shampoo
- Daily Conditioner
- Volumising Shampoo
- Volumising Conditioner
- Shampoo for Coloured Hair
- Conditioner for Coloured Hair
- Shampoo Bar
- Shampoo for Curly Hair
- Conditioner for Curly Hair
- Conditioner for Curly Hair
- Co wash
- Shampoo for Textured Hair
- Conditioner for Textured Hair
- Hydrating Mask
- Lightweight Mask
- Bonding Treatment/Bond Builder
- Purple Shampoo
- Hard Water Helper/Treatment
- Brow/Lash Serum
- Hair Growth Treatment
- Edge Control
- Curl Cream or Gel
- Hair Oil
- Styler
- Dry Shampoo
- Hairspray
- Heat Protector
- Clarifying Shampoo
- Scalp Treatment
- Colour Treatment
- Hair Gloss
- Leave-In Conditioner
Makeup
- High Street Foundation
- High End Foundation
- Skin Tint
- Concealer
- Primer
- Setting Spray
- Powder
- Bronzer
- Contour
- Cream or Liquid Blush
- Powder Blush
- Illuminator
- Cream Eyeshadow
- Eyeliner
- Brow Enhancer
- Mascara
- Lipstick
- Liquid Lipstick
- Lip Oil
- Lip Gloss
- Lip Liner
- Palette
- Faux Lashes
- Nail polish
- Press On Nails
Skincare
Everyone's clicking on...
- Everyday Cleanser
- Balm Or Oil Cleanser
- Micellar Water
- Lightweight Moisturiser
- Rich Cream
- Overnight Treatment
- Toner Or Essence
- Hydrating Serum
- Brightening Serum
- Retiniod
- Barrier Repair Product
- Eye Cream Or Serum
- Exfoliant
- Detox Face Mask
- Hydrating Face Mask
- Spot Stickers
- Blemish Treatment
- SPF
- Lip Balm Or Treatment
- Face Oil
Body
- Daytime Perfume
- Evening Perfume
- Body Mist
- Unscented Body Wash
- Scented Body Wash
- Body Exfoliant
- Lotion Or Cream
- Body Oil
- Shower Oil
- Bath Product
- Deodorant
- Hand Lotion
- Fake Tan
- Hair Removal
Tools and tech
- Makeup tool
- Multi Styler Hair Tool
- Hair Detangler
- Straightener
- Hairdryer
- Blow-dry Styler
- Curling Tool
- Hair Tool (Brushes + Combs)
Listen up, brands!
If you have a product nominated (congrats, congrats!), we have a Vote Now badge for you, just look out for an email link to download and use it to encourage your community to share the love for the change to win top honours!
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Keeks Reid is the Beauty Director at Cosmopolitan UK. While she loves all things beauty, Keeks is a hair fanatic through and through. She started her career in beauty journalism in 2013 as editorial assistant at Blackhair and Hair magazines working her way to Acting Editor of Blackhair magazine at 23 years old. She spent much of her career working in trade hairdressing media at Hairdressers Journal, Salon International and the British Hairdressing Awards. Which is why she is a regular contributor to Cosmo's Curl Up franchise. Now, alongside her Cosmo work, she presents, creates content on social media and works with a range of beauty companies; from magazines and websites to beauty brands and salons.
Lia Mappoura (she/her) is the Beauty Writer at Cosmopolitan UK, with over four years of experience reporting across the brand's print, social, video and digital platforms. Lia covers everything from emerging trend analysis to viral celebrity hair and makeup moments, making her an expert at spotting the season’s next big beauty look (before it takes over social media feeds).
In 2025, she was named The Rising Media Star at the Love Perfume Awards with The Perfume Shop, recognised for her outstanding digital fragrance content and for building genuine authority within the space. She is passionate about challenging outdated beauty stereotypes, championing inclusive representation in beauty, and educating readers on the trends, products and conversations shaping the industry today. Follow her on Instagram or find her on LinkedIn.
