Keeks Reid
Beauty Director
Keeks Reid is the Beauty Director at Cosmopolitan UK. While she loves all things beauty, Keeks is a hair fanatic through and through. She started her career in beauty journalism in 2013 as editorial assistant at Blackhair and Hair magazines working her way to Acting Editor of Blackhair magazine at 23 years old. She spent much of her career working in trade hairdressing media at Hairdressers Journal, Salon International and the British Hairdressing Awards. Which is why she is a regular contributor to Cosmo's Curl Up franchise. Now, alongside her Cosmo work, she presents, creates content on social media and works with a range of beauty companies; from magazines and websites to beauty brands and salons.
This is most effective treatment for fixing fine hair and breakage and it starts at just £8
Let’s delve beneath the cuticle, shall we?
7 low-maintenance ways to style your bob this summer - from French pins to slick backs, no matter the weather
The rain has nothing on these looks!
The elfin bob is the chic low-maintenance cut making fine hair look fuller – 7 elegant looks to try now
Cute and chic!
Marc Jacobs Beauty review: What to buy and what to skip from the relaunched makeup range
A reimagined range!
Undereye polynucleotides treatment before and after – how the treatment can reduce the look of tired eyes
No more crepey-looking skin!
Susan Boyle looks unrecognisable with shocking new blonde bob as the star reveals a 'new era' is coming
'It's Susan Boyle-ing today!'
12 best anti-wrinkle serums and creams 2026 - for smoothing fine lines and boosting collagen
Plumper, smoother skin this way!
The 32 best facials in London to get your skin glowing
Looking for a facial massage or treatment? These are the services that are worth splurging the cash on
Perfumes that make you feel confident – The 8 scents that have gotten women promotions, dates and pay rises
Success rate? High
The hydrating high street haircare for coils that Ego Ella May swears by, starting from just £4
Running to Boots now!
The best manicures for wedding guests – 12 elegant designs that suit every nail shape and skin tone
I'd say 'I do' to all of these designs
M&S's £12 summer perfume is an affordable dupe saving you hundreds on expensive scents – and it lasts 8+ hours
I feel like a bronze goddess, *wink wink*
7 best bob haircuts for fine hair that boost volume and thickness – from the "bell bottom" to a "bouncy lob"
Scissors at the ready, please!
16 best retinol serums and creams for every skin type – tried and tested with pictures
The skincare ingredient that needs no introduction...
This £4 optometrist-approved mascara swap is ideal for irritated, hayfever-prone eyes
Begone, streaming eyes!
Elizabeth Arden’s Eternal Aura is the elegant, floral perfume that lasts all day and earns endless compliments
A timeless spritz...
25 best concealers to cover dark circles, blemishes and pigmentation 2026 – tried and tested
We've tried and tested hundreds of formulas... and these are the ones that make the cut
'It tightened my saggy skin in one use': How FaceGym's new at-home tool reverses ageing, tested with pictures
No wrinkles here!
14 best M&S perfume dupes that smell like expensive designer fragrances, starting at under £10
We're shook at how similar they smell to some of our favourites...
Boots No7’s new Prime Forever range promises plump and youthful skin – We test how it combats signs of ageing
I've been testing since January...
Crete travel guide: Where to stay and what to do in Agios Nikolaos
The most IYKYK part of the the island...
The 5 spring M&S perfumes that smell really expensive and will get you so many compliments, starting from £10
There aren't just perfumes, they are M&S spring perfumes...
Cécred haircare review: What works, what doesn’t and what to buy from Beyoncé's hair brand
Thank you, Miss Knowles!
7 best pedicure colours – the flattering shades that work for your skin tone
Time to let those dogs out!
Best Glossier You perfumes, ranked: tested and reviewed 2026
Yep, even the brand new scent, Soie
12 elegant garden-inspired perfumes that smell like spring in a bottle, starting from £10
Green, floral and oh-so spritz-able!
5 beauty lessons we can learn from Gillian Anderson from a 2-step routine to her nightly non-negotiable
The queen hath spoken...
Plumper-looking skin in 28 seconds: Why testers call Charlotte Tilbury's new Magic Cream a "facelift in a jar"
Darlings, I look like a newborn...
40 best foundations of all time, tried and tested by our beauty team
We've reviewed hundreds of formulas on the market to bring you the best of the best
Mercedes Benson reveals the £3 beauty buy she swears by – plus her haircare splurges, makeup tips and more
She's your favourite DJ's favourite DJ...
How to actually make your makeup last all day according to Patrick Starrr: One/Size beauty review
Never not doing this now...
America's Next Top Model hair transformations: 5 of the most dramatic, tear-inducing makeover scenes
5 girls stand before me...