The Internet loves a good "100 Years..." beauty or fashion video and although this one from Glamour covers a much longer period of time (it starts with the Roman Empire), it fits nicely into the category. (There's even a "100 Years of Hamster Beauty" for hamster beauty aficionados.)
The video details some of the biggest trends and innovations in bra design, giving tidbits about each one along the way. (Did you know the "nipple bra" was popular in the '70s? No wonder my mother hid all the photos of herself from 1972–1978.)
Also, bonus points for the "Future Bra," which is either a bra for robots or a bra designed to be worn so you can be sexy for your inevitable robot boyfriend in the future.
The video also shows us the dawn of the underwire (1930s, in case you were wondering) which not only helped lift, shape and support breasts, but also deflected bullets.
Because, of course.
Then there was the actual 'bullet bra' which you may remember from Madonna's reign in the 1990s but was really first introduced in the 1950s.
Watch the full video above and prepare to learn LOADS.
Jess Edwards is Cosmopolitan UK’s Deputy Editor, working to deliver the very best experiences across the brand's platforms (print, social, video, digital), products and events, including a focus on our membership offering, Club Cosmo. Jess has worked in the media industry for almost 20 years and at Cosmopolitan for over 10 years, joining the brand as Fashion Editor and later going on to lead the digital team as Site Editor. With her background in lifestyle journalism, it is no surprise that you’re most likely to find her in the Fashion section and exploring the very best in hospitality via our Travel pages.
