If, like me, you have an ASOS addiction that could potentially render you bankrupt at any given moment there's probably a tiny detail you've noticed but not paid much attention to.
You see whilst adding £200 worth of clothes to my shopping basket in the hope that I will hate everything and return it because I don't actually have £200, I started to notice that the clothes have actual real, human names.
Like these Lucy ballet flats.
And this Olivia bra
Not forgetting these Stephanie jeans.
Admittedly in terms of my priorities, investigating why ASOS name their clothes after women wasn't particularly high (especially when I excel at procrastination), but luckily for me someone else has finally figured it out.
Everyone's clicking on...
Move over Poirot because Twitter user Lucy Gedney has solved the case.
Yes, our ASOS clothes are named after actual employees and now I feel terrible for cursing Stephanie every time I try and zip my jeans up. Sorry Stephanie, you're doing a great job.
And if you doubted Lucy's investigative skills (shame on you), Chloé O'Keefe who is a Menswear Established Branded Buyer at ASOS confirmed it.
So yes, one of the many perks of working at ASOS for 10 years is not only that discount, but also the fact you get to name any item of clothing you like, with whatever name you want.
Best get working on our CVs then.
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Laura is a former writer for Cosmopolitan UK, covering everything beauty and fashion related and specialises in makeup, plus-size fashion and the world of YouTube. Her favourite pastime is reminding everyone of that one time she met Charlie Hunnam and Jason Momoa. Please don't ask to see the pictures...
