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Do you want glowy, glass skin? Try these TikTok-viral Korean Beauty products
FYI, K-beauty is more than just a trend
Korean skincare: It's been poppin' up all over your IG feeds and TikTok FYPs and the products have become bestsellers – but what's the idea behind it? As the beauty space evolves, the market has been growing quickly. Products for double-cleansing, ingredients like snail mucin, and acne-blasting magic known as pimple patches may have been gracing your screens, but many of these are part of Korean beauty rituals that have been passed down for generations.
Want to know more? Keep reading for the best Korean beauty products of 2025.

Kara Kia is the Ecommerce Editor for Women's Lifestyle at Hearst UK, leading Cosmopolitan UK's digital shopping strategy across fashion, beauty and lifestyle. With over eight years of experience as a journalist and editor, Kara specialises in skincare, makeup, haircare and helping women find their personal style — trying and testing every product she recommends. A trusted voice in fashion and beauty ecommerce, Kara's most-read guides include the best wedding dresses under £1000, the best affordable jewellery brands, the best Korean skincare products, and the best products for curly hair. She also covers major shopping events including Black Friday and Amazon Prime Day for Cosmopolitan, Red and Prima. Kara previously held the role of contributing Fashion and Beauty Ecommerce Editor at ELLE UK and Harper's Bazaar UK; before joining Hearst, she was Fashion Content Editor at NET-A-PORTER's Porter Magazine, Associate Editor at PopSugar, and wrote for Refinery29 and LOVE Magazine. An experienced interviewer, she has spoken to Zendaya, Alicia Keys, Simone Biles and Tyla about life, work and style. Born and raised in Kingston, Jamaica and formerly based in Toronto, Kara now lives in London. Follow Kara on Instagram @kara.kia


























