We once crowned Maura Higgins the unexpected hair chameleon of reality TV, and wow, she is truly living up to that title. After stunning us with her flicky bob over the past month or so, which followed her XXL extensions in March, (and we cannot forget when she gagged us with the wet-look pixie cut at the British Grand Prix last July), Ms Higgins stepped out with a brand new look at the Spotify Beach concert in Cannes, where the bigwigs of the media world are currently celebrating the Cannes Lions Festival.

The curly bob, which we love whether or not it's an imperceptible wig, gives total '80s perm vibes, and the cut frames her face beautifully. It also leans into Maura's natural texture, which has a beautiful curl to it, and colour-wise, the warmer, lighter brown complements her Euro summer tan.

cannes, france june 24: maura higgins attends the spotify beach concert featuring lykke li, mumford  sons and john summit on june 24, 2026 in cannes, france. (photo by antony jones/getty images for spotify)pinterest
Antony Jones

To cement into her hair chameleon title even further, just a few days earlier, the Traitors US star stepped out with a cropped pixie cut (again, we have no idea what Maura's actual hair length is at this point) at the Spotify Beach Opening Night Soirée.

cannes, france june 22: maura higgins attends the spotify beach opening night soirée during cannes lions on june 22, 2026 in cannes, france. (photo by vianney le caer/dave benett/getty images for spotify)pinterest
Dave Benett

At this point, we really don't know what style she's going to bless us with next, but what we do know is that each look seems to outdo the last. It makes sense, really, that the former hairdresser (yes, really) was recently named Head of Hair at TRESemmé (yes, really!).

Headshot of Keeks Reid
Keeks Reid
Beauty Director

Keeks Reid is the Beauty Director at Cosmopolitan UK. While she loves all things beauty, Keeks is a hair fanatic through and through. She started her career in beauty journalism in 2013 as editorial assistant at Blackhair and Hair magazines working her way to Acting Editor of Blackhair magazine at 23 years old.  She spent much of her career working in trade hairdressing media at Hairdressers Journal, Salon International and the British Hairdressing Awards. Which is why she is a regular contributor to Cosmo's Curl Up franchise. Now, alongside her Cosmo work, she presents, creates content on social media and works with a range of beauty companies; from magazines and websites to beauty brands and salons.