Shopping for sex toys is a lot different than it was a decade ago. Gone are the days of having to wander into a dimly lit adult store and pretend you totally know the difference between three nearly identical vibrators. Today, the best online sex shops make it easy to browse everything from beginner-friendly sex toys and luxury vibrators to BDSM gear, all types of lube, sexy lingerie, and pretty much any other pleasure product you can think of—all from the comfort of your couch.
Of course, not all online sex shops are created equal. Some are known for their massive selection of sex toys, while others specialize in body-safe materials, educational resources, discreet shipping, or products designed for specific kinks and fantasies. Whether you're shopping for your very first vibrator, looking to replace an old favorite, or ready to invest in something a little more adventurous, finding the right online sex shop can make all the difference.
That's why we rounded up the best online sex shops on the internet right now. From trusted retailers carrying thousands of products to smaller boutiques with thoughtfully curated selections, these adult stores have something for every experience level, budget, and sexual interest. And yes, every pick on this list offers discreet shipping, because some things simply don't need to be announced to the entire neighborhood.
Our top picks for the best sex shops of 2026:
- For the Best Deals: PinkCherry
- For the Biggest Selection: Lovehoney
- For Luxury Vibrators: Lelo
- For Aesthetic Sex Toys and BDSM Accessories: Unbound
- For Beginner-Friendly Sex Toys: Dame
- For Discreet Vibrators and Lubes: Maude
- For Couples Vibrators: We-Vibe
- For Female Sex Toys: Smile Makers
- For Body-Safe Sexual Wellness Products: Organic Loven
- For the Best Variety: Lovers
So without further ado, here are the best online sex shops we love and stand behind.
PinkCherry
Best for: Incredible discounts and tons of products
With thousands of products from top brands, PinkCherry has more variety than just about any other online sex shop—and the company even has its own line of toys and wellness products. If you love a good deal, this is the place to be, as the site frequently offers discounts that almost seem too good to be true. You can also check out PinkCherry's sex-ed blog for additional resources.
Shop These PinkCherry Best Sellers
Our top sex toy pick: Who doesn't love sparkly eye candy? PinkCherry's It's a Gem Vibrating Butt Plug is a great addition to your anal toy collection. It's a mid-sized vibrating toy, which makes it ideal for novice players and is safe for sensitive skin. We recommend using a water-based lube with this one to enhance the experience.
Lelo
Best for: Super luxurious vibrators with high-tech features
Lelo is a high-tech luxury sex toy brand from Sweden, and if you're looking for products that feel more like a lifestyle splurge than a standard sex toy purchase, this is your best bet. The company only sells its own products, but its catalog is extensive, so you'll have plenty of options to choose from. The site also offers comprehensive guides and illustrations on how to use its toys, plus a blog packed with sexual wellness content.
Shop These Lelo Best Sellers
DOT Clitoral Vibrator
ORA 3 Oral Sex Simulator
Our top sex toy pick: The SONA 2 Cruise is a sonic clit vibrator that really delivers. It's completely waterproof so you can use it in the shower. Plus, it's designed with 12 vibration settings, each with a higher intensity, so you can get straight to the grand finale.
Adam & Eve
Best for: Sex toys, lube, and bondage gear (often at a discount)
Adam & Eve is one of the biggest names in the online sex-toy space, so it had to make the list. Like Lovehoney, the retailer carries plenty of popular brands alongside its own line of toys, lubes, and accessories. It also offers a satisfaction guarantee and frequently runs sales, promo codes, and discounts that can help you save on your next purchase.
Shop These Adam & Eve Best Sellers
Eve's Petite Private Pleasure Wand
Our top sex toy pick: With over 325,000 Rechargeable Thrusting Rabbits sold, it's clear why this is a top pick for us. The thrusting shaft and dual vibrating motors reach all the right spots. Plus, you can mix its different thrusting and vibration modes to unlock hundreds of combos.
We-Vibe
Best for: High-tech vibrators and long-distance play
We-Vibe has been making innovative sex toys since 2008, with a particular focus on products designed for couples and long-distance play. If you're shopping for long-distance sex toys, We-Vibe is one of the best places to start, as many of its products are compatible with the We-Vibe app.
Shop These We-Vibe Best Sellers
Our top sex toy pick: The brand has a great selection of couples vibrators, and its best-selling Sync 2 definitely deserves the hype. It has an adjustable fit that can be worn during sex to maximize comfort and pleasure while targeting the clitoris. Plus, it works seamlessly with the We-Vibe app to control the toy—even when you two are at a distance.
Lovehoney
Best for: A huge selection of sex toys and accessories
Lovehoney is one of the best sex toy stores online because it offers a huge variety of products, and the site is super user-friendly (with a lot of helpful reviews from customers on most toys). There, you'll find big brands like LELO, We-Vibe, and more—plus, Lovehoney also has its own line of products, which offers some of the fancier features for way less.
Shop These Lovehoney Best Sellers
Our top sex toy pick: The Magic Wand Rechargeable is a standout toy for us and one of Lovehoney's best sellers, which probably isn't surprising. It's a tried-and-true vibrator fit for beginners and experienced users alike. The rechargeable wand offers four high speeds, four powerful patterns, and a flexible neck that complements your body's contours and delivers pleasure right where you want it.
Good Vibes
Best for: Vibrators (obviously) and accessories for any body or budget
Babeland's parent company, Good Vibes, has been a trusted name in the sexual wellness space since the 1970s. Like Babeland, the retailer is known for its strong emphasis on sex education, inclusive product selection, and thoughtfully curated toy recommendations. The two sites share a similar layout, though their inventory differs slightly, so it's worth checking both if you're searching for a specific product.
Shop These Good Vibes Best Sellers
Inmi Shegasm Pro Thrusting Suction Rabbit
B-Vibe Snug Plug Anal
Cal Exotics Bliss Liquid Silicone Mini Vibrating Wand
Avant Sun’s Out Pink Dildo
Our top sex toy pick: If there's one thing we love, it's a toy that does it all. The Shegasm Pro Thrusting Suction Rabbit is just what it says it is: a thrusting, vibrating, sucking sex toy with three different speeds and seven levels of pulsation. Made with super-soft silicone, the rabbit-style vibe provides pleasure inside and out with a shaft featuring massaging ripples. And, of course, it's waterproof, making it ideal for the shower.
Smile Makers
Best for: Vulva-centric sex toys at reasonable prices
Smile Makers creates products specifically with vulva owners in mind. In addition to its thoughtfully designed toys and sensual products, the brand also offers sex education resources, sexual health guides, and a pleasure-focused blog packed with tips and advice. Not sure where to start? Take the matchmaker quiz to find your perfect vibrator.
Shop These Smile Makers Best Sellers
The Tennis Pro G-spot Vibrator
The Billionaire Bullet Vibrator
The Firefighter Clitoral Vibrator
The Romantic G-spot Vibrator
Our top sex toy pick: The Tennis Pro isn't just adorable—it's also genuinely well designed. We're big fans of the angled head and flexible neck during penetrative play. Plus, it's waterproof, so you can take it into the shower if that's your vibe (pun intended).
Wet for Her
Best for: Top-rated lesbian sex toys and accessories
Created by lesbians for lesbians, Wet for Her specializes in non-phallic sex toys and accessories designed with queer women in mind. Along with strap-ons, harnesses, vibrators, and gender-affirming gear, the site also offers a comprehensive blog and a loyalty rewards program.
Shop These Wet for Her Best Sellers
Vedo Suki Suction Toy
Our top sex toy pick: The RockHer Mini Scissoring Vibrator is great way to elevate your scissoring techniques. Designed with vulvas in mind, the unique toy has 10 different vibrational settings and even the option to remotely control its functions. It can run up to an hour and is splash-proof, so it's suitable for the shower.
Zalo
Best for: Vibrators you'll want to leave out on your dresser
If aesthetics are high on your priority list, Zalo is worth checking out. The luxury sex-toy brand is known for beautifully designed products featuring details like gold plating, Swarovski crystals, and body-safe silicone. These toys definitely fall on the splurge end of the spectrum, but they're designed to look just as good on your nightstand as they feel in use.
Shop These ZALO Best Sellers
Aya Wearable Vibrator
Fanfan Set Remote-Controlled Couples Massager
Desire Pre-Heating Thruster
Bess Clitoral Massager
Our top sex toy pick: It doesn't take rocket science to understand why the Bess Clitoral Massager is a standout toy for Zalo. The personal massager comes with multiple head attachments, all of which deliver targeted stimulation. So, if you're a fan of concentrated stimulation as a form of self-care, we'd highly recommend it.
Dame
Best for: Non-intimidating toys for beginners
Dame only sells its own products, but it has plenty to choose from. If you're looking for gentle, approachable, body-safe toys and lubes, Dame is a great place to start. In addition to vibrators and sexual wellness products, the site also offers merch, a 60-day return policy, and plenty of educational content about intimacy and sexual wellness.
Shop These Dame Best Sellers
Dame Eva
Dame Aer Suction Toy
Dame Arc G-spot Vibrator
Our top sex toy pick: Known for its beginner-friendly toys, we love the Eva couples vibrator from the brand. The adorable hands-free clitoral vibe is wearable and stays in place during partnered sex. Just comfortably tuck the wings under your labia, hold it with your fingertips, or simply use the pressure between bodies to help it stay in place and give you all the pleasure.
Maude
Best for: Minimalist vibes and body-safe lubes
Launched in 2018 by Éva Goicochea (who was later joined by investor and co-creative director Dakota Johnson), Maude specializes in modern intimacy products that are understated, aesthetic, and genuinely chic. You can count on Maude for beautifully designed toys, body-safe lubricants, and sexual wellness products, among other offerings. The brand also publishes educational content on intimacy and sexual wellness through The Maudern.
Shop These Maude Best Sellers
Cone Plug
Vibe External Vibrator
Spot Internal Vibrator
Shine Organic Aloe- and Water-Based Personal Lubricant
Our top sex toy pick: For experienced sex toy users, we'd recommend Spot, the brand's five-speed internal vibrator. Discreet and easy to use, the curved vibe is water-resistant and designed to target internal erogenous zones. Plus, the two-hour runtime doesn't hurt either.
Organic Loven
Best for: All-natural, body-safe toys and accessories
For eco-friendly sex toys, Organic Loven is a great place to start. The retailer focuses on body-safe intimacy products from trusted brands like Fun Factory, Lelo, Liberator, and more. Beyond toys, the site also offers erotic seminars with founder and sex educator Taylor Sparks, plus subscription boxes for shoppers who like discovering new products.
Shop These Organic Loven Best Sellers
CalExotics California Dreaming Hollywood Hottie Vibrator
Le Wand Le Wand Chrome Double Vibe
Rocks Off Petite Sensations Pearls String Vibrating Anal Beads
Sliquid Sassy Natural Lubricating Gel
Our top sex toy pick: The California Dreaming Hollywood Hottie stands out thanks to its flickering tip, which delivers targeted stimulation exactly where you want it. It also offers 10 vibration functions and is designed to comfortably follow the natural curves of the body, making it a solid option for extended play.
Lovers
Best for: Well-priced toys, lingerie, and lubes
Lovers has been a trusted name in the sexual wellness space for decades. The retailer carries a wide range of toys, vibrators, lingerie, and sexual health products, along with exclusive Lovers-branded offerings. The site also features a blog with product reviews, educational content, and sexual wellness resources.
Shop These Lovers Best Sellers
Wild Bronco Prostate Massager
Inya Rose Vibrating Air Pulsator
Snail Vibe Curve Rabbit Vibrator
XR Brands Lickgasm Kiss Me More Sucking & Vibrating Clitoral Stimulator
Our top sex toy pick: The Inya Rose Vibrating Air Pulsator is one of the site's best sellers for good reason. The discreet, waterproof toy went viral thanks to its seven intensity levels, which deliver targeted air-pulse stimulation, along with an impressive 45-minute runtime on high. Despite its compact rose-shaped design, it delivers surprisingly powerful sensations and is a great option for anyone who enjoys clitoral stimulation.
Bellesa
Best for: Celebrity-approved (and seriously well-designed) vibrators
Ashley Benson, Saweetie, Kerry Washington, and Demi Lovato are just a few of the celebrities who have publicly praised Bellesa and its thoughtfully designed toys. The women-operated brand prioritizes pleasure equality and sexual wellness, while offering sleek products that look as good as they feel. As a bonus, shoppers can earn 10 percent cash back on purchases by creating an account.
Shop These Bellesa Best Sellers
Demi Wand Vibrator
Finger Pro Flutter Vibrator
Thrust Thrusting Rabbit Vibrator
Pebble Suction Vibrator
Our top sex toy pick: The Bellesa Pebble has earned its five-star rating for a reason. The super-soft silicone toy comes with its own charging case and fits comfortably in the palm of your hand. It also offers five vibration modes and suction intensities, is waterproof, and feels surprisingly intuitive to use thanks to its ergonomic design.
Babeland
Best for: Sex toys, lubricants, lingerie, and fetish toys
Founded in Seattle back in the '90s, Babeland is one of the best-known specialty sex toy stores for good reason. On the site, you'll find toys and accessories in a wide range of prices and varieties, including brands such as Womanizer and Satisfyer, as well as staff picks and plenty of comprehensive educational resources. And if you've ever had the chance to pop into a brick-and-mortar Babeland store, then you know that Babeland just feels different.
Shop These Babeland Best Sellers
Njoy Pure Wand Dildo
Doc Johnson Naughty Anal Plug Trainer Set
Je Joue Classic Bullet Vibrator
Our top sex toy pick: Babeland is a great place to find bondage items like their Under the Bed Restraints. If your partner is into or would like to try a form of BDSM, this simple system is a great place to start—no installation or knot-tying skills necessary. Just slide a connector under the mattress, attach each of the adjustable cuffs, and you're ready to rock and roll.
Spectrum Boutique
Best for: Sexual health and wellness products for all genders
Founded in 2015 and curated by sex educator Zoë Ligon, Spectrum Boutique takes a no-nonsense, inclusive approach to sexual wellness. The retailer avoids unnecessarily gendering products and instead encourages shoppers to choose what works best for their bodies and preferences.
Shop These Spectrum Boutique Best Sellers
Strap-On-Me Rebel Garter Strap Thong Lingerie Harness
VēDO Yumi Finger Vibrator
Spectrum Boutique WINX Zoom Shroom Squishy Rechargeable Silicone Mushroom Shaped Vibrator
Spectrum Boutique Mood Naughty 1 Anal Trainer Set
Our top sex toy pick: Don't overlook finger vibrators like the VeDo Yumi, which are great for beginners. The compact vibrator sits right between your middle and index finger and delivers 10 different vibration modes with the touch of a single button. We love it because it's simple, discreet, and offers pinpoint stimulation.
Cake
Best for: Amazing lube, ED treatments, and affordable toys
Cake is a modern sexual wellness brand focused on approachable, shame-free products. The company specializes in lubricants, condoms, sexual wellness kits, and ED treatments, though you'll also find toys for a variety of bodies and preferences. The site features an informative sex-ed blog, plus a quiz that can help you find products tailored to your needs.
Shop These Cake Best Sellers
Buzzy Butt Vibrating Butt Plug
Little Sucker Air Suction Toy
Stroker Solo-Play Toy
Tush Cush Water-Based Anal Lubricant
Our top sex toy pick: The Stroker deserves a shout-out. With dozens of five-star reviews, the toy is a simple yet effective option for solo penis play. It comes with two ribbed and beaded textures, and the premium silicone material is easy to clean and maintain.
Bloomi
Best for: Organic sexual wellness products and minimalist toys
Founded in 2017 by sexologist Rebecca Alvarez-Story, modern wellness shop Bloomi offers everything from plant-based pleasure oils and all-natural lubricants to a selection of understated vibrators. You can get started with the intimate care quiz or check out Bloomi's Intimate Talk blog for more information.
Shop These Bloomi Best Sellers
Caress Full-Body Massager
Play Mini Vibrator
Massage Clitoral and Body Vibrator
Smooth Water-Based Lubricant
Our top sex toy pick: Bloomi's Double-Sided Vibrator is a standout for both partnered and solo play. Suitable for anal and vaginal use, each side operates independently and offers three vibration patterns. It can be used alone or with a partner to enhance intimacy during sex or foreplay.
Bijoux Indiscrets
Best for: Erotic toys, oils, lubes, and accessories
Bijoux Indiscrets specializes in sensual accessories, pleasure products, and intimate cosmetics designed to help people explore sexuality without shame or stigma. The brand also stands out for its unique selection of products that blend intimacy and self-discovery, including its popular crystal dildos.
Shop These Bijoux Indiscrets Best Sellers
Slow Sex Clitoral Balm
MAZE H Harness
Vibrating Diamond
Bijoux Indiscrets Aphrodisia · Scented massage Candle
Our top sex toy pick: If you're new to vibrators and aren't sure where to start, Bijoux Indiscrets' Personal Massager is an excellent beginner-friendly option. It's easy to operate with a single button, and its versatile shape works well for both clitoral stimulation and body massage.
Unbound
Best for: Truly aesthetic (and surprisingly affordable) vibes
Founded in 2014 and based in New York City, Unbound creates thoughtfully designed sexual wellness products that are both stylish and accessible. The brand only sells its own products, but its collection includes a wide range of sleek vibrators and accessories, many of which cost less than $100. You can also browse Unbound Magazine for sex education content and product recommendations.
Shop These Unbound Best Sellers
Puff Suction Toy
Jelly Water-Based Lubricant
Orion Restraint Set
Squish Vibrator
Our top sex toy pick: Unbound's best-selling suction toy, Puff, is every bit as cute as its name suggests. With five intensity settings, a waterproof design, and a compact size that's easy to store discreetly, it's easy to see why the toy has earned so many five-star reviews.
Cute Little Fuckers
Best for: Super cute, gender-inclusive vibrators
Cute Little Fuckers is a queer-owned, trans-owned, disabled-owned company with a mission to make authentic sexual expression as inclusive and accessible as possible. With exceptionally cute and funky designs, the toys are intentionally versatile and made to work with a wide range of bodies, preferences, and experiences.
Shop These Cute Little Fuckers Best Sellers
Starsi Vibrator
Trinity Internal Vibrator
Princette Vibrator
Shimmer Internal Vibrator
Our top sex toy pick: While it's hard to go wrong with any of the company's toys, the Princette is a standout thanks to its versatility. Designed for both internal and external use, the toy features five speeds and vibration patterns and can be used in a variety of ways across different erogenous zones.
