While the Love Island 2019 contestants claim to go into the villa looking for love, one of the ~minor~ side effects of their time on the show seems to be a major increase in Instagram followers. So much so, in fact, that many of them don't return to their jobs from before their time in the villa, instead continuing their careers fuelled by #ads and #spons.
According to new data from digital marketing experts, Rise at Seven, social media influencers are paid on average £0.0033 for every follower they have per post. While this might not sound like a lot, it really adds up when you're considering how many followers the Love Island contestants have - and how many sponsored posts they'll potentially be approached about.
Influencers with 30,000 - 500,000 followers can anything up to £405 per post on Instagram according to the study, while those with over 500K followers could be pocketing around £1667.67.
As for the Love Island lot? Here's a prediction of what they could make (Numbers correct at the time of writing)
- Molly-Mae Hague, 3,161,221 followers - could earn £7,211.73 per post
- Tommy Fury, 1,827,963 followers - could earn £6,096.87 per post
- Amber Rose Gill, 1,389,963 followers - could earn £4,633.87 per post
- Maura Higgins, 1,137,580 followers - could earn £3,794.21 per post
- Curtis Pritchard - 1,063,798 followers - could earn £3,548.12 per post
- Anna Vakili, 985,641 followers - could earn £3,287.44 per post
- Michael Griffiths, 961,185 followers - could earn £3,205.87 per post
- Anton Danyluk, 854,976 followers - could earn £2,851.63 per post
- Ovie Soko, 807,513 followers - could earn £2,693.33 per post
- Jordan Hames, 420,228 followers - could earn £1,401.60 per post
- Belle Hassan, 337,993 followers - could earn £1,127.32 per post
- India Reynolds, 328,477 followers - could earn £1,095.58 per post
- Greg O'Shea, 150,347 followers - could earn £501.46 per post
Wow. £7k per post for Molly-Mae? £6k for Tommy Fury? That's enough followers to officially make these guys celebrities.
Dusty Baxter-Wright is an award-winning journalist and the Entertainment and Lifestyle Director at Cosmopolitan, having previously worked at Sugarscape. She was named one of PPA’s 30 Under 30 for her work covering pop culture, careers, interiors and travel, and oversees the site’s Entertainment and Lifestyle strategy across print, digital and video. As a journalist for the best part of a decade, she has interviewed everyone from Louis Theroux and Channing Tatum to Margot Robbie and Ncuti Gatwa, while she has also spoken on Times Radio and BBC Radio. You can find her on Twitter and Instagram here.
![from lifted entertainmentlove island all stars: sr3, ep39 on itv2 and itvxpictured: samie, ciaran.this photograph is (c) itv and can only be reproduced for editorial purposes directly in connection with the programme or event mentioned above, or itv plc. this photograph must not be manipulated [excluding basic cropping] in a manner which alters the visual appearance of the person photographed deemed detrimental or inappropriate by itv plc picture publicity. this photograph must not be syndicated to any other company, publication or website, or permanently archived, without the express written permission of itv picture publicity. full terms and conditions are available on the website www.itv.com/presscentre/itvpictures/terms](https://hips.hearstapps.com/hmg-prod/images/010ce250-40cb-4b1b-a8ef-7c4155409365.jpg?crop=0.564xw:1.00xh;0.202xw,0&resize=360:* "Love Island All Stars")
