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We’re going to assume you’ve heard the name ‘Lovehoney’. Like the classic brew and the bulldog, it’s a British institution that everyone should know about. The virtual sex shop boasts one of the largest selections of sex toys (we’re talking more than 600 types of vibrators alone), bondage, and lingerie on the web.
The best Lovehoney sex toys 2026
Sick of the slightly seedy, male-centric sites we previously had to subject ourselves to, founders Richard Longhurst and Neal Slateford decided to launch something brand spanking new. The pair’s easy-to-use offering not only has detailed product descriptions and thousands of reliable reviews but also a range of how-to guides and advice on everything from love to lube.
So, stay tuned to find out what the Cosmo team recommends adding to your bedside table and some top tips from Lovehoney’s resident expert. Oh and if you want to get your hands on a £1,000 Lovehoney voucher or to get 15% off purchases — which, ofc, you do — you can visit Club Cosmo and join for free now to be in with a chance of winning. Don’t say we never give you anything 😉
Best Lovehoney toys at a glance
What to consider when buying sex toys on Lovehoney
We get it — it can be a bit overwhelming trying to sort your Rose from your prostate massager on sites as large as Lovehoney. But according to the brand’s resident expert, Annabelle Knight, you’ll need to answer one question before hitting the virtual aisles: what kind of stimulation do you like/need/want?
“If you’re looking to buy your first sex toy, the world is truly your oyster,” says Knight. “The best place to start is simply having a good idea of what you like — even if it is as vague as ‘solo toy’ or ‘couples toy’, you can begin to narrow down your search to find the toys that are right for you.”
“If you have an even better idea of the type of stimulation you enjoy (e.g. clitoral, G-spot, anal, or otherwise),” she continues, “then you can select these categories and go from there.”
For those new to the sex toy game that are into clit stimulation, Knight points to more simple toys like the Lovehoney Magic Bullet. Once you’re feeling more confident, you can move on to clitoral suction stimulators like the Rose (read our full review here).
Meanwhile, if it’s internal/G-spot stimulation you’re looking for, Knight says a very simple dildo — like the Lovehoney Curved Silicone Dildo — is a good place to start. “For anyone a bit more daring, rabbits offer internal and external stimulation through dual vibration, and the Jessica Rabbit is a decent place to start,” she explains.
Still feeling stuck? Knight recommends looking at the bestsellers to see what’s getting other people off, reading product reviews, or consulting Lovehoney’s advice page for expert tips.
How we test the best Lovehoney sex toys
Honey is the Senior Sex and Relationships E-commerce Writer for Cosmopolitan, Women’s Health and Men’s Health. She covers shopping guides and reviews of the best sex toys; deals events — including Amazon Prime Day and Black Friday; and sex, dating, and LGBTQ+ trends.
Her journalism career started in 2020 when she started Sextras, a podcast and digital magazine about sex and relationships. Find Sextras on Spotify or Substack, where she writes and chats about everything from positive masculinity and how to practise sex magic, to why the latest kink or porn category is blowing up.
She has an MA in Magazine Journalism from City, University of London, and previously reported for HR magazine. Her features also appear in Glamour, Refinery29, The Independent, and more.
When she's not asking everyone she meets invasive questions about their sex and dating lives, you'll find Honey singing around her flat, teaching herself a new craft, or working her way through a new '90s/'00s box set with her flatmate.






























